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Vestiaire Collective has announced the appointment of Vanessa Masliah as VP of global marketing and branding.
She will report to Clara Chappaz, chief business officer and will be based at the company’s Paris headquarters.
Masliah brings 20 years of experience leading international marketing and communication for a number of businesses including Pepsico, Sara Lee, Coty and Estée Lauder.
She also has a track record of building brands and campaigns in luxury, fashion and beauty, including DIM, Wonderbra, as well as the beauty licenses of Chloe, Miu Miu, Calvin Klein and Gucci perfumes.
Most recently, she served as global communication director at Editions de Parfums Frederic Malle, part of the Estée Lauder Company.
During her time there, Masliah drove the transformation of communications and boosted the brand’s performance through a global communications strategy and international expansion in Asia.
She said: “I am very proud to join Vestiaire Collective, a truly inspiring company with a clear vision and a strong activist commitment. By changing the way we consume fashion, the brand is now the leading destination for pre-loved, and this is resonating with discerning young consumers all over the world.”
