High Street

Young shoppers main drivers of high street footfall, data finds

According to Adyen, millennials are more likely to shop at physical stores since non-essential retail stores reopened on 12 April

Millenials are the primary drivers of high street footfall in the UK since non-essential retail stores in England reopened on 12 April, according to new data from global payments platform Adyen.

Over a third (34%) of young people surveyed by the service said that they missed physical stores while they were closed during lockdown, reversing the trend that millennial consumers only shop online.

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