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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Hotel Chocolat has reported a year-on-year revenue increase of 60% over the eight weeks to 25 April, attributed to the rise to the Easter holiday and Mothers Day celebrations.

The revenue surge was reported despite its stores being closed for six weeks of the period due to Covid-19 lockdown restrictions.

Furthermore, the chain’s sales were also 19% higher than in the same period in 2019.

Angus Thirlwell, the co-founder and CEO of Hotel Chocolat, said: “In the past year, we have added over one million customers to our database, an increase of 47 percent. Our strong Easter is entirely thanks to them.

“It feels great to have our physical locations back open again and we have a strong pipeline of exciting new products to launch over the summer, including our Rabot Estate Coffee brand, Strawberries & Cream iced chocolate drinks for our Velvetiser system, and Neapolitan chocolate macarons for al-fresco dining.”

He added: “I’m pleased we are able to look forward to further growth and significant investment this year with strong job creation, particularly in our UK chocolate making and supply teams as we turn on extra capacity for our creamy tasting vegan Nutmilk chocolate, our globally popular chocolate macarons, and our Velvetiser flakes for drinking chocolate.

“I would like to commend our team on the commitment, dynamism and creativity they have all shown during the pandemic. They have not only adapted the business to the challenges we faced but have strengthened the brand and accelerated our business model and future growth prospect.”

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