Morrisons launches postcard campaign to tackle loneliness

Morrisons has announced it will be giving away half a million free postcards for children to “spread messages of hope” as part of a nationwide initiative to “help tackle loneliness” within communities.

As part of the campaign, the children of Morrisons colleagues will be colouring postcards and writing messages for the supermarket to distribute to its ‘Doorstep Delivery’ customers – the stores delivery service which sends groceries to vulnerable people or those self isolating. 

Members of Morrisons Community Champions – the grocer’s charity initiative – will also be working in partnership with local primary schools to give children postcards illustrated with “sunflowers and positive messages” that they can colour in. 

Morrisons said that all of its 494 sites across the UK will receive 1500 postcards to give away locally.  

It comes as research by the group found that 46% of British people are feeling more “isolated and alone” than they normally would. 

David Potts, CEO at Morrisons, said: “Although lockdown is easing across the UK we know that many people in the community are still shielding and therefore unable to meet up with family and friends. 

“Customers write to me weekly to let me know that Morrisons Doorstep Delivery service has been a lifeline to them and  express their gratitude and we wanted to let them know we will continue to be here for them. We hope these messages will put a smile on people’s faces up and down the country.”