The new business launches with brands such as No7, Liz Earle Beauty Company, Botanics, Soap and Glory, Sleek MakeUP, and YourGoodSkin.
The new company will develop products through sustainable sourcing practices and pledges to achieve at least 50% of its global sales from “healthier, more sustainable” products by 2030.
To celebrate the launch, the company is also releasing its Beautifully Informe report, which “unearths insights into the role that beauty brands play and why beauty matters as well as customers and their shopping behaviors and tomorrow’s trends and drivers predicted to shape the industry”.
No7 Beauty Company will also be positioned to develop omnichannel offerings with WBA retailers and other new and existing retail partners around the world through a direct-to-consumer model, .com sites and mobile apps.
Annie Murphy, senior VP, global chief commercial brands officer, international retail, WBA, said: “The launch of No7 Beauty Company, a new consumer-packaged goods business within WBA, allows us to reinvent how we manage and drive further growth for our beauty portfolio.
“No7 Beauty Company will use the combined strengths of our world-leading brands, our dynamic supply chain, and our unrivalled track record for product innovation.”
Mark Winter, managing director, No7 Beauty Company, added: “The launch of No7 Beauty Company will enable us to make our beloved and trusted brands accessible to even more customers round the world, as a force for good, underpinned by best-in-class global sourcing and accelerated levels of innovation.”