Waitrose has announced its plans to train 100 more fishmongers and butchers as it celebrates 40 years since the opening of its first service counters.
The new employees will be taught traditional butchery and fishmonger skills, as well as expert knowledge to help customers when choosing meat and fresh fish.
The growth will enable employees to continue to showcase knowledge and passion for food, and reflect the growing consumer appetite for high levels of service and expert guidance on fish and meat.
Natalie Mitchell, director of own brand at Waitrose said: “Our customers have become more knowledgeable and willing to try different types of fish and less known cuts of meat which are found on our counters so there couldn’t be a better time to start this initiative.”
This is reportedly the next phase after it was first announced in 2019 to raise the expertise of all employees working on service counters. The grocer stated that initially it trained 20 fishmongers and butchers, and trained a further 200 existing partners over the following two years.
Maryanne Alexander, food service performance development manager for Waitrose, added: “This is a perfect mix of investing in our Partners with customers at the heart of everything we do. These apprenticeships are a game-changer, as our meat and fish service counters are the platform for us to showcase our passion for food and service.
“An apprenticeship is an amazing chance to develop transferable skills, to work towards a recognised qualification and share a wealth of knowledge with customers.”