Supermarkets
Ocado unveils own label rebrand
The food retailer is reportedly changing 530 of its own label range products, while ditching 640,000 plastic nets from its packaging
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2021/03/image001-e1615974015532-895x540.jpg?lossy=1&strip=1&webp=1)
Ocado has undertaken a rebranding strategy that includes 100 new products and less packaging, as well as a switch from green to purple.
You'll need to
subscribe to unlock this content. Already subscribed? Login?