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Covid-19: Morrisons partners with Deliveroo

Covid-19: Morrisons partners with Deliveroo

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Morrisons has announced it is partnering with Deliveroo to enable customers to order essential household items from Morrisons stores for on-demand delivery.

Both Morrisons and Deliveroo will “play their full part in feeding the nation” during the ongoing crisis by making 70 essential Morrisons items available to purchase on the delivery platform.

The items will then be delivered to customers’ doorsteps by a Deliveroo rider in as little as under 30 minutes, and all deliveries will be contact-free to minimise person-to-person contact.. 

More than 130 Morrisons stores across the UK will provide the new service, which will remain in place for the duration of the Covid-19 crisis. It is estimated that it will be available to 6.8 million households across the nation.  

All items will be priced the same as Morrisons stores and there will be a flat £4.99 delivery fee.

Morrisons Chief Executive David Potts said: “Our partnership with Deliveroo will help us to continue to play our full part in feeding the nation. 

“It’s a great combination of traditional and modern methods and it will provide more vulnerable people with the opportunity to receive their home delivery.”

Ajay Lakhwani, vice president of New Business, Deliveroo said: “With families and vulnerable people in isolation, it is more important than ever that we make sure they have access to the essential household items they need. 

“During this worrying period we want to play our role in making sure people have access to a range of items, in particular the vulnerable who cannot leave their homes.”

In addition to the new service, Morrisons has also launched a new range of simple-to-order food parcels that can be delivered to customers’ doorstep,making more delivery slots available through Morrisons.com.

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