Outdoor clothing retailer The North Face has revealed it has given its European TV ad space to healthcare and frontline services for the month of April to help them deliver “critical messages” during the coronavirus outbreak.
The retailer said the move comes at a time where the world faces an “unprecedented challenge”. In addition The North Face announced it through its social impact and advocacy platform the Explore Fund, it will donate €1m (£878,000) to support the outdoor communities across Europe.
It said it will “work closely” with national and local outdoor officials to allocate funds where the need is most critical immediately and throughout the recovery.
Arne Arens, president, The North Face, said:.“This is a difficult time for everyone, but perhaps no one faces a greater challenge than those who are putting their lives at risk each day in the battle against Covid-19.
“We feel a responsibility and are proud to be able to use our resources to support these heroes and join in the global effort to provide relief for those in need.”
Currently all of its stores remain closed and the retailer added it is following local government recommendations to ensure it will only open when it’s “safe and sensible” to do so.