Dunelm profits to beat expectations
Dunelm expects its full-year profits to beat original forecasts, the company said in its latest trading update.
The furniture and homeware retailer said that gross margins were โstronger than expectedโ in the financial year to date, and believes that this is a result of โsourcing gains and better sell throughโ.
The company also said its operational costs were well controlled and โin lineโ with expectations.ย
It said: โIn light of the above, the Board now anticipates that the full year profit before tax will be higher than our previous expectations, assuming no significant change in consumer demand as a result of the outcome of the general election.โ
This news follows Dunelmโs launch of a new online website, which has also had a positive impact for the retailer.ย
It said that customers โresponded wellโ to the new site, and that there was no โadverse impactโ during the transitional period to online trading.ย
The retailer said it is now โmaintaining our strong sales growth both online and in storesโ.ย
A more detailed trading update will be announced on 9 January.
Dunelm currently employs 10,000 workers and sells some 30,000 product lines in store, increasing to 55,000 online.ย