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Dunelm has posted a 3.5% rise in total sales to £403m for the 13-week period ended 28 September 2024.
The homewares retailer said that growth was broad-based across its categories, with the sofa collections performing “especially well”.
Digital sales growth in Q1 was strong, up 2 ppts as a proportion of total sales to 37%, as the retailer continues to improve its online offer.
Gross margin in the quarter increased by 20 bps year-on-year, with prices “broadly stable”.
The retailer has also announced that it will be opening the first inner London store in Westfield London before the end of the calendar year and that it remains on track with our plans to open five to ten new superstores this year.
Dunelm now expects gross margin for FY25 to be between 51% and 52%.
Nick Wilkinson, chief executive officer, said: “We have delivered robust sales growth over the first quarter, offering a wide range of products for the home, at outstanding value, and this continues to resonate with new and existing customers. As ever, relevance is central to our offer and we were delighted by the success of our largest student campaign yet, which was well received by customers seeking out bright and stylish designs.
“Whilst we are yet to see meaningful change in underlying consumer sentiment in our markets, we remain focused on our plans. We believe we have continued to gain market share and, with continued strategic progress, remain confident in our ability to reach our next market share milestone of 10% in the medium term.”
