Tommy Hilfiger has appointed Michael Scheiner as its new chief marketing officer (CMO), effective October 28.
With over 15 years of experience at global brands, he joins the brand from Hollister.Co., where he served as senior vice president of global marketing. He has also previously worked for brands such as Urban Outfitters and Abercrombie & Fitch.
Dan Grieder, CEO Tommy Hilfiger Global and PVH Europe said: “We are thrilled to have Michael join out world class marketing organization, and believe he will help fuel our ongoing digital transformation, and enable us to respond strategically to new disruptions, and position Tommy Hilfiger as a leader amongst its competitors.”
Scheiner, added: : “The innovation and leadership Tommy Hilfiger has shown from its earliest beginnings is inspiring.
“I am excited to work closely with Tommy, Daniel and the company’s talented marketing teams around the world to write the next chapter as Tommy Hilfiger celebrates its 35th anniversary next year. It is an honor to join such an iconic global brand.”