Clicks and Mortar is a year-long pilot programme that will explore a new model to help up-and-coming online brands grow their high street presence. More than 100 online brands will feature in 10 pop-up shops across the UK, with the latest shop opening to Edinburgh following Manchester and Cardiff.
Independent research on the success of the pilot will be submitted to the UK government following the call for new ideas to develop the Future High Streets strategy.
Emma Jones, founder of Enterprise Nation, said: “As well as providing these small online businesses with a physical space to trade for the first time, we’ll have advisers on hand from Scottish Enterprise to offer free advice on how to scale their businesses, both offline and online.
“We feel it’s important to ensure Clicks and Mortar stores benefit not just the small firms and their customers, but also the wider local economy.”
Doug Gurr, UK country manager, Amazon, said: “Amazon has been a growth engine for millions of small businesses around the world, and we’re thrilled to work with Enterprise Nation to help up and coming brands scale their businesses, both in-store and online.
“From giving up-and-coming online businesses the chance to experience physical retail for the first time, to funding the training of full-time apprenticeships and helping to increase SME exports, Amazon is committed to supporting the growth of small businesses in Scotland – helping them boost the economy and create jobs.”