Advice
Tailoring the consumer experience
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2019/05/shutterstock_183746075-e1557739891253-895x540.jpg?lossy=1&strip=1&webp=1)
Consumers are increasingly looking for more personal, community-orientated shopping experiences, with a recent IRI survey highlighting that over 50% of UK customers prefer to shop local.
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