Analysis
Keeping up with Amazon
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2018/10/13932165775_225ec00d34_o-e1535447573624.jpg?lossy=1&strip=1&webp=1)
Since its inception in the 90s, Amazon has become a global retail giant that has transformed the industry. Whether that transformation is seen as a positive or negative will vary depending on experience and which side of the argument you find yourself.
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