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VF Corporation appoints new Vans EMEA VP

VF Corporation, the clothing and footwear retailer, has appointed Stefano Saccone as its new VP for Vans EMEA.

Saccone will take up his position from  April 1, 2019. He joins the Vans brand from VF’s Eastpak brand, where he most recently served as VP. He replaces Jan van Leeuwen, who was appointed to the same position of its outwear brand The North Face in November.

Before joining VF in 2012 as VP sales and marketing for its Napapijri brand in EMEA, Saccone held management positions with Nike, Ralph Lauren, P&G and Ermenegildo Zegna.  

Martino Scabbia Guerrini, group president, EMEA said: “As a diverse region comprising 40 unique countries, EMEA remains a key growth area for Vans. Stefano’s deep knowledge of the region and market expertise put him in a strong position to drive the future prosperity of the brand and deliver on the expectations we have for Vans and VF throughout EMEA.”

Saccone added: “It’s an incredibly exciting time to join Vans. As the brand recently announced its intention to grow global revenue to $5bn by fiscal year 2023, I look forward to helping Vans meet this goal by leveraging its worldwide authenticity to connect with consumers across Europe in relevant and meaningful ways.”

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