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Aldi shoppers report ‘fights’ over Kevin the Carrot toys

Aldi shoppers report ‘fights’ over Kevin the Carrot toys

On the final episode of season three we sit down with Claire Watkin, CEO of The Fine Bedding Company, a fourth-generation business founded in 1912. She shares how the brand has performed in recent years and what its proposition really stands for today. We explore balancing heritage with innovation, building sustainability into products and operations, and the journey to a zero-waste eco-factory in Estonia. Claire also unpacks earning consumer trust, making the investment case, and her advice to the next generation of leaders.

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Aldi shoppers have reported witnessing “fights” and “scraps”over its Kevin the Carrot toys sold in support of Teenage Cancer Trust.

The toys, which feature in the supermarket’s Christmas adverts, were available in a range of sizes from a small £3.99 version all the way up to a 100cm Kevin the Carrot toy, on sale for £19.99. Bundles of all available characters are already on eBay for as much as £69.99.

Many took to social media to complain that they had missed out on the toys or to speak of the “fights” they had witnessed. It appeared that some had not only experienced trouble in-store but also online where it was reported that the website was “not fit for purpose”.

https://twitter.com/tifflouclark/status/1065560686116392960

https://twitter.com/missusphalange/status/1065665843730751488

An Aldi statement said: “To avoid any disappointment, this year we increased the range by adding new characters such as Pascal the Parsnip, as well as the amount of soft toys available in each store.

“We also limited purchases to two variants per customer so as many people as possible had the chance to buy these products. As with all our Specialbuys products, these are only available while stocks last.”

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