The latest grocery market share figures from Kantar Worldpanel for the 12 weeks to 20 May found the hot weather combined with events such as the royal wedding sparked strong market growth – up 2.7% on last year.
Most notably grocery sales totalled £415m on Friday 18 May in the run up to the royal wedding and FA Cup Final, with the warm weather sales of burgers and sausages having risen by 39% and 12% respectively, while non-alcoholic beer sales jumped by 64%.
Morrisons performed particularly well over the period. Its sales growth of 2.9% is ahead of the overall market. Asda is also performing ahead of the grocery market with year-on-year sales growth of 2.8%. It also saw an increase in spend per trip up £0.56 to £26.88 on average.
Over the past 12 weeks Tesco sales increased 2.2% and encouraged an extra 170,000 customers to its stores, despite dropping market share by 0.1% points to 27.7%.
Meanwhile, Sainsbury’s first increase in promotional activity in three years helped boost sales by 1.0% year-on-year, though the retailer’s market share fell back by 0.2 points.
Chris Hayward consumer specialist at Kantar Worldpanel, said: “The sun shone on the grocery market over the past month with record-breaking temperatures, a bank holiday weekend and Royal Wedding fever all contributing to a bumper period.
“The Friday before the day of the wedding and the FA Cup Final experienced a particularly noticeable spike in sales, with grocers clocking in £415 million over the 24 hours. Morrisons has been enjoying a successful run of form. The supermarket succeeded in attracting an additional 311,000 new shoppers through its doors.”
He added: “Over the past 12 weeks Lidl was the only bricks-and-mortar retailer to experience double-digit sales growth – up 10.4%. Branded sales have played a pivotal role for the discounter, accounting for 30% of Lidl’s growth. Aldi also continues to perform well: with sales up 6.7%, its market share grew by 0.3 percentage points from 7.0% to 7.3%.”