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Aldi to introduce higher welfare standard for chickens

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Aldi has announced that it is set to introduce new stocking density requirements for its fresh chicken suppliers, further improving the quality of life for livestock.

The transition to the higher welfare standard, which will be complete by the end of October 2024, means that Aldi fresh chicken will have 20% more space than the industry standard.

This will give each animal more space to engage in natural behaviours including stretching wings, dust bathing and roaming. 

The new standard will also ensure the birds will continue to have increased access to environmental enrichment such as straw bales, perches, pecking objects and natural light.

All of Aldi’s chicken is sourced from British farms and, separate to its support in transitioning to higher welfare standards, Aldi has committed to significant multi-million pound financial support for its chicken farmers and suppliers over the course of 2024/25.

Julie Ashfield, managing director of buying at Aldi UK, said: “Animal welfare is of paramount importance to us. We’re already one of the UK’s largest providers of responsibly farmed chicken and we’ve been working hard with our suppliers to reduce stocking density to help us improve the living conditions of these animals even further.

“Thanks to this latest improvement, customers will be provided with access to higher welfare chicken at the same great value that can’t be matched.”

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