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Aldi has revealed that it expects record-breaking sales across the Easter period which this year comes early with Easter Sunday on 31 March.
The budget supermarket is set to sell around 20 million hot cross buns and 8.6 million of its own-label chocolate eggs.
It predicts that lamb sales will increase by 900% during Easter week versus the week prior.
Aldi also expects that sales of its Veuve Monsigny champagne will increase 40% during the week of Easter, while Prosecco DOC sales will soar to 150% above normal trading periods.
Lastly, the supermarket is prepared to sell more than three million British potatoes, 1.65 million carrots and 500,000 parsnips.
Julie Ashfield, managing director of buying at Aldi UK, said: “Shoppers have started to think about Easter even earlier this year, with items from our Easter range flying off the shelves already.
“Whether it’s our Specially Selected hot cross buns, the Easter staple of British lamb, or our award-winning British Wagyu Beef Tomahawk, there are more British-sourced delights than ever for Aldi shoppers to enjoy.”
