The latest grocery market share figures from Kantar Worldpanel, published today for the 12 weeks to 25 February 2018, show that grocery sales have increased in value by 3.2% compared to the same time last year.
This marks the 12th consecutive 12-week period in a row that total market sales have exceeded 3%, and that each of the big four retailers has seen positive growth.
Aldi and Lidl once again battled to be crowned the UK’s fastest-growing supermarket. Aldi overtook Lidl slightly as sales grew by 13.9% and 13.3% respectively. With both discounters working hard to expand their store portfolio, Aldi and Lidl also benefited from increased shopper numbers as well as growth in basket size.
Co-op returned to growth for the first time since July 2017 with sales up 0.4%, after a period of decline following the retailer’s sale of nearly 300 stores to McColl’s. Iceland held share steady at 2.2% compared to this time last year, increasing sales by 1.3%.
Waitrose saw sales growth of 2.3%, continuing on its trend of uninterrupted sales growth since March 2009. Meanwhile, internet-only grocer Ocado increased market share by 0.1 percentage points to 1.2%.
Fraser McKevitt, head of retail and consumer insight, said: “Tesco continues to perform well – more positive news following approval of its Booker acquisition last week. Despite a slight fall in market share of 0.1 percentage points, Tesco experienced particularly strong growth from its Extra superstores.
“Holding market share steady year on year at 10.6%, Morrisons has continued its run of form, entering its 16th consecutive period of growth. Its premium own-label line The Best proved particularly successful, with sales rising by 20% year on year as cooked meats, vegetables and cakes and pastries tickled shoppers’ fancy.”