Which?
This coverage examines the influence of Which?—the UK’s largest independent consumer organisation—on retail operations, compliance, and brand perception. Reporting includes analysis of product testing outcomes, consumer rights campaigns, regulatory interventions, and the organisation’s role in shaping retail standards. Insights focus on how Which?’s endorsements, investigations, and policy advocacy impact retailer strategies, customer trust, and competitive positioning—providing valuable information for retail executives, compliance officers, and brand managers navigating consumer expectations and regulatory landscapes.
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Nov- 2019 -26 NovemberHigh Street
Black Friday offers ‘few genuine discounts’, claims Which?
Nearly all Black Friday deals were either cheaper or available at the same price at other times of the year, according to consumer watchdog Which?. The group analysed prices of 83 tech, home and personal products for the course of a year, starting six months before Black Friday 2018, and…
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May- 2019 -29 MayHigh Street
WHSmith ranked worst retailer in Which? Survey
WHSmith has finished bottom of Which?’s annual UK high street shops survey rankings of more than 100 shops, while specialist retailers came out on top. The annual survey of more than 7,700 Which? members looked at the bricks-and-mortar shops offering the best in-store experiences. WHSmith finished with a customer score…
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Nov- 2018 -21 NovemberHigh Street
87% of Black Friday prices ‘aren’t the cheapest of the year’, says Which?
A year-long investigation by consumers association Which? has found that Black Friday prices “aren’t the cheapest of the year”, and said shoppers could get a better bargain if they’re willing to wait. The group tracked product prices for 12 months, and found that 87% were the same price or cheaper…
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May- 2018 -29 MayHigh Street
WH Smith bottom of the pile in Which? survey
WH Smith has been named the UK’s worst-rated retailer by consumers with a 58% consumer satisfaction rate in a new survey of 10,356 people. The survey by consumer group Which? saw responses from customers who found the store “very expensive” and said that it needs “updating”. WH Smith customer responses…
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