Nearly all Black Friday deals were either cheaper or available at the same price at other times of the year, according to consumer watchdog Which?.\r\n\r\n\r\n\r\nThe group analysed prices of 83 tech, home and personal products for the course of a year, starting six months before Black Friday 2018, and ending six months afterwards.\r\n\r\nOnly four products were cheaper on Black Friday than at other times of the year.\u00a0\r\n\r\nMeanwhile, six in 10 products, including speakers, soundbars and kitchen appliances, were cheaper or the same price on at least one day in the six months before Black Friday last year.\r\n\r\nIn the two week period surrounding the sales event, 74% of prices were cheaper or the same price in the six months following the period.\u00a0\r\n\r\nTo compile this report, Which? looked at deals from retailer giants such as Currys PC World, Amazon and John Lewis.\u00a0\r\n\r\nThere was no evidence found that these retailers were breaking the law, though Which? said it is \u201cconcerned that shoppers are at risk of being confused by Black Friday offers that might not be as good as they sound\u201d.\r\n\r\nThe group has urged consumers to not get \u201ccarried away by the hype\u201d of Black Friday sales, and to do their own research when it comes to assessing the right deal for them.\u00a0\r\n\r\nNatalie Hitchins, Which? head of home products and services, said: \u201cWe have repeatedly shown that \u2018deals\u2019 touted by retailers on Black Friday are not as good as they seem.\u00a0\r\n\r\n\u201cTime-limited sales can be a good opportunity to bag a bargain, but don\u2019t fall for the pressure tactics around Black Friday.\u201d\r\n\r\nShe added: \u201cOur investigation indicates that this popular shopping event is all hype and there are few genuine discounts.\u201d\r\n\r\nExamples of tracked deals include the Amazon Echo (2nd Gen), that Which? found on offer at \u00a354.99 (39% off) on Amazon. It was cheaper on at least 13 occasions before Black Friday, however.\r\n\r\nMeanwhile a Samsung HW-MS650 soundbar was \u00a3299 at Currys PC World on Black Friday, but dropped by \u00a349 within a month for at least five days. It was \u00a3279.97 at least 13 times in the six months following Black Friday.\r\n\r\nIn response to the report, a spokesperson from Amazon said: "The claim from\u00a0Which?\u00a0with regard to Echo is false and we have made this clear in our response to them.\u00a0Amazon.co.uk\u00a0customers were not able to buy the Echo (2nd gen) device cheaper before Black Friday 2018."