Visual Merchandising
This coverage explores visual merchandising strategies and trends within UK retail, offering insights for executives, managers, and brand professionals. Reporting includes store design innovations, display concepts, seasonal campaigns, and techniques for enhancing customer engagement and driving sales through presentation. The analysis supports professionals seeking to understand how visual merchandising impacts brand perception and retail performance.
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Oct- 2023 -16 OctoberAdvice
A retailer’s guide to seasonal merchandising and display
In the dynamic world of retail, seasonal merchandising and displays stand as potent catalysts for driving foot traffic and boosting sales. These strategic endeavours not only enhance the shopping experience but also infuse a store with a vibrant, ever-changing ambiance that entices patrons and fosters loyalty. Before embarking on the…
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3 OctoberAdvice
A practical guide to hosting in-store events and promotions
In today’s increasingly digital landscape, hosting in-store events and promotions emerges as a potent strategy for retailers seeking to forge deeper connections with customers, spur foot traffic, and create indelible shopping experiences. These initiatives go beyond transactional interactions, offering a platform for retailers to leave a lasting mark on their…
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Jul- 2023 -10 JulyHigh Street
Primark to hire 100 staff ahead of Salisbury opening
Primark has begun a recruitment drive for 100 new team members ahead of its new store opening in Salisbury this September. The 29,700 sq ft store will be set across two floors in the Old George Mall in the city centre, in the former BHS unit. The retailer will be…
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May- 2021 -7 MayAnalysis
How Amazon delivered a smart retail customer experience with a human touch
Competition in modern retail is all about customer experience, and during the pandemic e-commerce and digital retail has accelerated rapidly, creating new customer expectations around digital experiences. According to the ONS, online retail sales grew by 46% in 2020 compared to the previous year – the largest increase since 2008.…
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Dec- 2018 -19 DecemberAdvice
How retail marketers can cut the cost of Christmas
Christmas is an expensive time of year for everybody – particularly retail businesses as competition intensifies around the seasonal period. In fact, brands spent a record £6bn on Christmas advertising alone last year. That’s not to mention the cost of Christmas-themed point-of-sale materials, seasonal collateral, digital elements, visual merchandising and…
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Oct- 2018 -8 OctoberComment
How can boutique window dressing affect in-store visits?
Businesses do some weird and wonderful things to attract people into their store — Zara introduced augmented reality in their front window for example, and Saks Fifth Avenue filled their front window with a litter of puppies. But, things are different in a fashion boutique — the display needs to…
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Jul- 2018 -4 JulyAdvice
Designing the perfect retail space
Retail unit secured, opening date pencilled in. It’s time to think about how you’re going to design and arrange your shop ahead of the big opening day – and it turns out there’s a lot to consider. The design of a retail space will form part of the wider retail…
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