Advice
How retail marketers can cut the cost of Christmas
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2018/12/startup-594090_1920-e1545217134977-780x470.jpg?lossy=1&strip=1&webp=1)
Christmas is an expensive time of year for everybody – particularly retail businesses as competition intensifies around the seasonal period. In fact, brands spent a record £6bn on Christmas advertising alone last year.
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