True Fit

Lucy and Yak partners with True Fit on AI fit recommendations

British clothing brand, Lucy and Yak, has partnered with True Fit, an AI platform that decodes size and fit for…

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Online fashion revenues rise 6% YoY in December, True Fit finds

Online fashion revenues rose by 6% year-on-year in December 2023 compared with the same time last year, buoying the overall…

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One in six Black Friday purchases will be returned, data shows

Almost one in every six garments bought on Black Friday will be returned, with Gen Z and Millennials leading the…

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Shein pop-ups are worrying for independent fashion retailers

Fast fashion giant, Shein, hit the headlines once again to announce the introduction of around 30 pop-up shops located in…

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UK retailers must find ways to attract customers amid boom in resale market, True Fit says

UK shoppers make twice as many apparel purchases on second-hand platforms than they make on social media, according to the…

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Very CFO appointed chief finance and transformation officer

Digital retailer Very has announced the appointment of its CFO Ben Fletcher to the newly-created role of chief finance and…

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Digital fashion sales fall back in December

Both digital fashion sales and web traffic fell back in December, falling -35% and -121% month-on-month, according to data from…

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Personalisation is the key to lasting customer loyalty in fashion

Fashion is a fundamental form of human self-expression, so it makes sense that searching for the right clothes and shoes…

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