True Fit
This coverage explores True Fit’s role in the UK retail industry, focusing on its fit-technology solutions and impact on apparel and footwear retail operations. Reporting highlights partnerships with retailers, product innovations, implementation strategies, consumer engagement insights, and leadership developments — helping professionals understand how True Fit supports conversion, reduces returns, and enhances the customer experience.
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Feb- 2024 -9 FebruaryClothing & Shoes
Lucy and Yak partners with True Fit on AI fit recommendations
British clothing brand, Lucy and Yak, has partnered with True Fit, an AI platform that decodes size and fit for consumers and fashion retailers, to connect its customers with the right sizes digitally. News of the partnership comes after the retailer expanded its fit options to include petite and tall…
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Jan- 2024 -11 JanuaryClothing & Shoes
Online fashion revenues rise 6% YoY in December, True Fit finds
Online fashion revenues rose by 6% year-on-year in December 2023 compared with the same time last year, buoying the overall “muted” Golden Quarter fashion sales, True Fit data has revealed. True Fit’s Fashion Genome, which pulls together the preferences of 82 million active shoppers and over 20,000 brands, showed that…
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Oct- 2023 -18 OctoberClothing & Shoes
One in six Black Friday purchases will be returned, data shows
Almost one in every six garments bought on Black Friday will be returned, with Gen Z and Millennials leading the way as the highest returning cohorts, according to the latest data from True Fit, the AI platform that decodes size and fit for consumers and retailers. Original research of over…
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Jun- 2023 -16 JuneFeatures
Shein pop-ups are worrying for independent fashion retailers
Fast fashion giant, Shein, hit the headlines once again to announce the introduction of around 30 pop-up shops located in major cities across the UK, offering a variety of clothing items, accessories, and homewares that were traditionally sold via its popular online store. However, despite its widespread popularity among people…
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May- 2023 -2 MayNews
UK retailers must find ways to attract customers amid boom in resale market, True Fit says
UK shoppers make twice as many apparel purchases on second-hand platforms than they make on social media, according to the latest data from True Fit, the leading data-driven platform that decodes fit and size for leading apparel and footwear retailers. With the global fashion resale market expected to grow 127%…
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Feb- 2023 -9 FebruaryPeople Moves
Very CFO appointed chief finance and transformation officer
Digital retailer Very has announced the appointment of its CFO Ben Fletcher to the newly-created role of chief finance and transformation officer with immediate effect. As part of his new role, Fletcher will continue to be part of the company’s executive team and board, reporting to group CEO Lionel Desclée.…
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Jan- 2022 -10 JanuaryOnline & Digital
Digital fashion sales fall back in December
Both digital fashion sales and web traffic fell back in December, falling -35% and -121% month-on-month, according to data from True Fit. This dip, True Fit said, “could have been caused by consumers buying early, having already made digital fashion purchases during Black Friday, or were due to shoppers holding…
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Mar- 2019 -12 MarchAdvice
Personalisation is the key to lasting customer loyalty in fashion
Fashion is a fundamental form of human self-expression, so it makes sense that searching for the right clothes and shoes should be inspiring and delightful. All too often, however, retailers and brands allow complexity to spoil this experience, leaving customers confused and frustrated to grapple with the countless options, permutations…
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