Clothing & Shoes

One in six Black Friday purchases will be returned, data shows

Gen Z shoppers reported that they will return over one in four (27%) of all fashion purchases made during Black Friday Cyber Monday (BFCM), closely followed by Millennials

Almost one in every six garments bought on Black Friday will be returned, with Gen Z and Millennials leading the way as the highest returning cohorts, according to the latest data from True Fit, the AI platform that decodes size and fit for consumers and retailers.

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