Superdry
This coverage examines Superdry’s position and strategy within the UK retail market, focusing on brand performance, store operations, product development, marketing campaigns, and leadership decisions. Reporting provides insight into how Superdry navigates shifting consumer trends, sustainability pressures, and competitive dynamics — supporting executives, managers, and professionals involved in fashion, branding, and retail operations.
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Jul- 2019 -10 JulyHigh Street
Superdry reports annual losses of £85m
Fashion retailer Superdry has announced pre-tax losses of £85.4m for the year to 27 April, compared with the profit of £65.3m reported the previous year. The company cited the “changes to the retail market” and the “uncertainty of Brexit” as some of the contributing factors for the downturn in trade.…
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4 JulyHigh Street
Superdry appoints former John Lewis and New Look CFOs
Fashion retailer Superdry has appointed Helen Weir and Alastair Miller to its board as non-executive directors, taking the role of senior independent director and chair of the audit committee respectively. Weir was most recently CFO of Marks and Spencer, a role she held from 2015 to 2018. Prior to this…
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May- 2019 -9 MayClothing & Shoes
Superdry issues profit warning as trading ‘continues to be weak’
Superdry has said its “trading performance continues to be weak” as the clothing retailer issued another profit warning in its trading update for the 13-week period to 27 April 2019. Its wholesale and e-commerce revenues performed the worst in Q4 with declines of 9.3% and 3.9% respectively. Year-on-year wholesale revenue…
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Apr- 2019 -3 AprilClothing & Shoes
Superdry’s board resigns following return of founder
Almost the entire board of executives have resigned from retailer Superdry after its founder Julian Dunkerton narrowly won a shareholder vote to return to the company. Dunkerton was appointed interim chief executive after he won the support of 51.15% of the shareholders following a long dispute between Superdry’s management and…
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Feb- 2019 -7 FebruaryHigh Street
Superdry reports ‘subdued’ store and online sales
Superdry has reported that store and online sales over the 13 week period ending 26 January were “subdued”. The Japanese-inspired fashion retailer said revenues for the period reached £269m, a drop of 1.5% compared with the same time last year. Superdry attributed the decrease to “ongoing legacy product issues and…
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Jan- 2019 -24 JanuaryComment
Three common factors among retail survivors
It is hard to remember a time when analysts were not being harbingers of doom for the British high street. 2018 saw Toys R Us and Maplin disappear while House of Fraser, Claire’s and Superdry are three of many retailers who have announced profit warnings or store closure. Why are…
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Dec- 2018 -12 DecemberClothing & Shoes
Superdry mulls store closures as profits drop 49%
Fashion retailer and brand Superdry has issued a profit warning after pre tax profits fell 49% to £12.9m in the 26 weeks to 27 October 2018. Group revenue was up 3.1% to £414.6m in FH19 compared with £402m in the first half of 2018. With regards to its outlook the…
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Oct- 2018 -25 OctoberClothing & Shoes
Superdry founder looks to return to board
Superdry founder, Julian Dunkerton, has said that he want to return to the company’s board “in any capacity”. Dunkerton wants to revive the company’s fortunes following financial woes which have seen its shares fall from £20 per share in January, down to £7.29 per share. The founder is still the…
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15 OctoberClothing & Shoes
Superdry issues profit warning amid ‘unseasonably hot weather’ affecting sales
Superdry has issued a profit warning after it said “unseasonably hot weather” had impacted its autumn and winter sales. The fashion retailer said it estimated profits to come in £10m lower than previously expected due to the warmer weather in the UK, continental Europe and the east coast of the…
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Aug- 2018 -2 AugustAdvice
The end of the High Street as we know it? Part II
Like many other Retail Sector readers, I found Kareena Uttamchandani’s post this week about the end of high street fascinating reading. She highlights a couple of reasons why traditional retail is struggling, principally the rise of online shopping, but also the fact that we live in the age of the…
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