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Sports Direct

This coverage focuses on Sports Direct’s activities and position within the UK retail market, detailing store developments, acquisitions, financial results, leadership changes, and strategic initiatives. Reporting examines how the company shapes its sportswear and leisure offering, adapts to market trends, and competes in a dynamic retail environment — providing retail managers and executives with insights into its operations and growth strategies.

  • Feb- 2023 -
    6 February
    NewsMike Ashley eyes two shopping centres in £100m deal

    Mike Ashley eyes two shopping centres in £100m deal

    Mike Ashley has lined up a £100m acquisition of two shopping centres, according to The Times. Frasers Group is in advanced talks to buy the Overgate centre in Dundee for £30m, along with The Mall in Luton in a £70m deal. The Overgate centre is currently owned by Legal and…

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  • Jan- 2023 -
    30 January
    Clothing & ShoesFrasers Group increases N Brown stake

    Frasers Group increases N Brown stake

    The Frasers Group has increased its shareholding in clothing and footwear retailer N Brown to become its second largest shareholder. The Sports Direct owner has increased its holdings in the company up to 17.88% according to LSE filings. This move makes Frasers the second largest shareholder in the company after…

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  • Dec- 2022 -
    23 December
    PropertyFrasers acquires former Debenhams flagship in Dublin

    Frasers acquires former Debenhams flagship in Dublin

    Frasers group has announced that it has bought a former Debenhams flagship store on Henry Street in Dublin. The 200,000 sq. ft store is currently occupied by Zara but will become a flagship Sports Direct store. The group stated that its commitment to physical retail is “unmatched” as it continues…

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  • Nov- 2022 -
    25 November
    Clothing & ShoesFrasers group acquires Savile Row tailor

    Frasers group acquires Savile Row tailor

    Sports Direct owner Frasers group has reportedly struck a deal to acquire historic Savile Row tailor Gieves and Hawkes. According to the BBC, the company owned by Mike Ashley has been interested in a potential deal since September and has now finally secured the “long term future” of the 250…

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  • Oct- 2022 -
    27 October
    Online & DigitalFrasers takeover of MySale nears completion

    Frasers takeover of MySale nears completion

    Frasers Group has moved closer to completing its takeover of MySale, having received acceptance for more shares of the Australian marketplace. The Sports Direct owner currently holds 691,327,967 MySale shares, representing 66.48% of MySale’s entire issued share capital. As of 26 October 2022 however, Frasers said it owns or has…

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  • 20 October
    NewsFrasers Group pledges to go fur-free

    Frasers Group pledges to go fur-free

    Frasers Group, owner of House of Fraser, Flannels and Sports Direct, has announced it has immediately informed its suppliers it will stop purchasing fur products, a move that will take effect on shop shelves this coming season (Autumn/Winter 2023). The global commitment was announced by Frasers Group chief executive Michael…

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  • 13 October
    NewsFrasers eyes new Midlands global HQ

    Frasers eyes new Midlands global HQ

    Sports Direct could quit its current Derbyshire headquarters amid plans from its parent company Frasers to create a new global HQ in the West Midlands, according to the BBC. The Shirebrook site was sold in 2019 but Sports Direct’s lease runs to 2034. The group, which also runs Flannels and…

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  • Jul- 2022 -
    19 July
    NewsGrant Thorton fined £1.3m over Sports Direct audit

    Grant Thorton fined £1.3m over Sports Direct audit

    The Financial Reporting Council (FRC) has fined Grant Thornton UK LLP £1.3m for “serious failings” in the statutory audits of Sports Direct International plc for the financial years ended 24 April 2016 and 29 April 2018. Grant Thornton’s former partner, Philip Westerman, has also received a sanction of £79,575. For…

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  • Jun- 2022 -
    22 June
    EconomyFrasers Group increases stake in Hugo Boss

    Frasers Group increases stake in Hugo Boss

    Frasers Group, a British retail and intellectual property group, has increased its stake in German fashion brand Hugo Boss. Frasers announced it now has 3.4 million shares – a 4.9% stake – in Hugo Boss and holds buy options over another 26% shareholding. The group said its investment in the…

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  • 1 June
    FeaturesHow Frasers Group scales personalisation across its family of brands

    How Frasers Group scales personalisation across its family of brands

    UK-based Frasers Group started as a small sports shop in 1982. Over the last four decades, the company has established an impressive portfolio of iconic sports, lifestyle, and luxury brands, including Sports Direct, FLANNELS, GAME, Jack Wills, and Everlast.  After cementing its position as a global powerhouse, the retail group…

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