Reebok

This coverage examines Reebok’s strategic repositioning and performance within the UK sportswear and retail market. Reporting highlights its transition under Authentic Brands Group ownership, the launch of premium lines like Reebok LTD, marketing campaigns targeting younger demographics, financial performance, and leadership developments — offering insights for retail executives, brand managers, and professionals navigating sportswear, brand revitalisation, and multichannel retail strategies.

  • Dec- 2023 -
    18 December
    NewsAdidas appoints new head of global HR

    Adidas appoints new head of global HR

    Adidas has appointed Michelle Robertson as executive board member, responsible for global human resources, people and culture, effective from 1 January.  Robertson, a British national, has been with adidas and previously Reebok in different HR roles for more than 18 years. Since July 2023 she has already been leading global…

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  • Jun- 2023 -
    30 June
    NewsAuthentic Brands Group secures $500m investment to fuel growth

    Authentic Brands Group secures $500m investment to fuel growth

    Authentic Brands Group, the owner of brands including Reebok and Ted Baker, has secured a $500m (£395m) primary follow-on investment from its current investor General Atlantic, a leading global growth equity firm.  Authentic said it intends to leverage its continued partnership with General Atlantic to support its worldwide expansion and…

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  • 29 June
    Clothing & ShoesTed Baker axes 200 jobs amid restructure

    Ted Baker axes 200 jobs amid restructure

    Ted Baker has reportedly axed around 200 jobs at its head office amid the start of a new outsourcing model, according to Drapers. Drapers said it understood that the affected positions were made redundant earlier this month, and were seen across departments including sourcing, finance, production, and footwear. The outsourcing…

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  • 2 June
    Clothing & ShoesFarfetch announces New Guards Group management changes

    Farfetch announces New Guards Group management changes

    Farfetch, the global platform for the luxury fashion industry, has appointed Cristiano Fagnani to the role of CEO of Off-White. He also remains responsible for New Guards Group’s (NGG) Reebok business as CEO of NGG++. Stephanie Phair has also been appointed chair of NGG and NGG CEO, Davide De Giglio,…

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  • May- 2023 -
    4 May
    NewsFarfetch launches Reebok partnership

    Farfetch launches Reebok partnership

    Farfetch, the leading global platform for the luxury fashion industry, has recently launched its European partnership with Reebok, following its acquisition in 2022. The partnership is being managed by New Guards Group (NGG), a wholly owned Farfetch company. NGG has formed a new division, NGG++, to operate the Reebok brand…

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  • Mar- 2023 -
    31 March
    Clothing & ShoesToys R Us owner amongst potential bidders for Hunter

    Toys R Us owner amongst potential bidders for Hunter

    The owner of Toys R Us, WHP Global, is reportedly one of several potential buyers eyeing a takeover of iconic footwear brand, Hunter Boots.  According to Sky News, Marquee Brands, the owner of Ben Sherman, and Baozun, a Chinese e-commerce group which owns Gap’s Greater China operations, have also expressed…

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  • 3 March
    Clothing & ShoesTed Baker owner considers Hunter Boot bid

    Ted Baker owner considers Hunter Boot bid

    Owner of Ted Baker and Reebok Authentic Brands Group (ABG) is reportedly weighing up a move to acquire Hunter Boot, according to Sky News. It is unclear how serious ABG are about bidding for the footwear company which holds a royal warrant for footwear. The business is up for auction…

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  • Sep- 2022 -
    8 September
    Clothing & ShoesTed Baker appoints head of menswear sales

    Ted Baker appoints head of menswear sales

    Ted Baker has appointed James Waller as its new head of sales for menswear. In his new role, Waller will work under global creative director Anthony Cuthbertson to help support the delivery of vision and strategy for Ted Baker’s menswear clothing. Ted Baker said he has an “impressive” background in…

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  • 8 September
    Clothing & ShoesReebok appoints new CEO

    Reebok appoints new CEO

    Sparc Group, a full-service lifestyle brand operating company, has announced the appointment of Todd Krinsky as the new CEO of Reebok. He will continue to be based at the brand’s Boston headquarters and will report to Marc Miller, CEO of Sparc Group. Krinsky will take up the role from Matt…

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  • Aug- 2022 -
    16 August
    Clothing & ShoesReebok owner acquires Ted Baker for £211m

    Reebok owner acquires Ted Baker for £211m

    Authentic Brands Group (ABG), the parent company of Reebok, has reached an agreement to acquire Ted Baker for approximately £211m, with Ted Baker shareholders being entitled to receiving 110p in cash for each Ted Baker share.  It is reported that the cash consideration is final, Bidco, an ABG-owned entity, reserves…

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