Primark

This coverage explores Primark’s strategy and performance in the UK retail sector, focusing on store operations, product assortment, pricing, marketing campaigns, sustainability initiatives, and leadership decisions. Reporting highlights how Primark balances value positioning with volume growth and operational efficiency — offering insight for executives, managers, and professionals in fast‑fashion and large‑format retail.

  • Oct- 2025 -
    7 October
    Clothing & ShoesMatalan strengthens senior leadership team

    Matalan strengthens senior leadership team

    Matalan has announced a series of senior hires, within buying and design, trading and merchandising, customer and loyalty, and e-commerce. Jo Bennett has joined the company as director of buying and design to lead Matalan’s product and design strategy, bringing experience from Tu clothing and John Lewis, where she led…

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  • Sep- 2025 -
    24 September
    People MovesM&S appoints former Asos exec as transformation director

    M&S appoints former Asos exec as transformation director

    Marks and Spencer has announced the appointment of former Asos managing director, Jag Weatherley, as transformation director for its fashion, home and beauty business. Weatherley, who will take up the role in January 2026, joined Asos in 2012 as head of merchandising and went on to hold a series of…

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  • 10 September
    Clothing & ShoesPrimark sees strong H2 UK and US sales offset weaker European demand

    Primark sees strong H2 UK and US sales offset weaker European demand

    Fashion retailer Primark reported stronger H2 UK trading and rising US sales, offsetting weaker European demand, with full-year growth to 13 September 2025 expected at around 1%. This growth is supported by its ongoing store rollout programme, which contributed about 4% to annual sales. Owner Associated British Foods (ABF) said…

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  • 2 September
    Clothing & ShoesPrimark launches first integrated UK brand campaign

    Primark launches first integrated UK brand campaign

    Primark has launched its first fully integrated UK brand campaign, including its debut television advert, to support a refreshed women’s denim range. The autumn/winter collection went on sale on 1 September across all 197 UK stores and via Click and Collect. It follows more than a year of work to…

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  • 1 September
    Department StoresPrimark opens first standalone UK Home store at Trafford Palazzo

    Primark opens first standalone UK Home store at Trafford Palazzo

    Primark has opened its first standalone Home store in Great Britain at Trafford Palazzo in Manchester. The new store spans two floors and covers nearly 12,000 sq ft. It offers bedding, throws, storage and decorative items, alongside a mezzanine with travel products such as luggage, packing cubes and accessories. The…

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  • Aug- 2025 -
    22 August
    High StreetPrimark marks 50 years in Scotland with ‘Preemark’ rebrand

    Primark marks 50 years in Scotland with ‘Preemark’ rebrand

    Primark is celebrating 50 years on Scottish high streets with a ‘Preemark’ rebrand, paying tribute to how many Scots pronounce the retailer’s name. The branding will feature in all 21 Scottish stores from 21 to 24 August, with full store takeovers in Hamilton, Edinburgh Princes Street and Glasgow Argyle Street.…

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  • 7 August
    EconomyLuxury loses momentum as midmarket braces for impact, Colliers finds

    Luxury loses momentum as midmarket braces for impact, Colliers finds

    Luxury and midmarket retailers across EMEA are recalibrating strategies in response to a cooling post-pandemic retail environment, according to a report from Colliers. Colliers found that after years of price-led growth, luxury retail is showing signs of fatigue. Brands such as Kering and Chanel reported revenue declines in 2024, while…

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  • 5 August
    Shopping CentresBritish shoppers drive surge in EU VAT-free spending after UK scheme scrapped

    British shoppers drive surge in EU VAT-free spending after UK scheme scrapped

    British spending on VAT-free shopping in the European Union (EU) has risen more than fivefold since 2021, as consumers increasingly choose to buy luxury goods abroad rather than in UK stores, according to the Times.  New figures from the Association of International Retail (AIR) show that Britons spent £742m in…

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  • Jul- 2025 -
    28 July
    Clothing & ShoesPrimark unveils new mannequin designed to represent wheelchair users

    Primark unveils new mannequin designed to represent wheelchair users

    Primark has unveiled a new seated mannequin designed to represent wheelchair users, created in collaboration with television presenter and disability advocate Sophie Morgan. The mannequin, named ‘Sophie’, is the result of a 12-month project initiated by Morgan, who first designed a wheelchair display prototype, the Mannequal, in 2009.  It will…

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  • 14 July
    Clothing & ShoesPrimark appoints new chief customer and digital officer

    Primark appoints new chief customer and digital officer

    Primark has announced the appointment of Matt Houston as its new chief customer and digital officer. He is set to replace outgoing CCO Michelle McEttrick who is leaving the firm after three years. In this new role, Houston will be accountable for the end-to-end customer brand, uniting Primark’s customer and…

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