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Primark has opened its first standalone Home store in Great Britain at Trafford Palazzo in Manchester.
The new store spans two floors and covers nearly 12,000 sq ft. It offers bedding, throws, storage and decorative items, alongside a mezzanine with travel products such as luggage, packing cubes and accessories.
The opening drew large crowds on 29 August, with shoppers greeted by a live DJ. Primark’s existing Trafford Palazzo store has also been revamped, with an expanded womenswear section, upgraded health and beauty fixtures, and a new nails studio.
Primark’s Manchester Market Street branch will also unveil a new look next month, including a performance wear section, an updated RAWR beauty studio and a pre-loved clothing area.
Ceara Doyle, store manager at Primark Trafford Palazzo, said: “The buzz and excitement around this new opening has been incredible and finally getting to welcome our first customers through the door this morning was a real moment to remember.
“That amazing moment was only possible because of our brilliant team who have been working behind the scenes to bring the store to life – from fitting out the space, right down to the final cushion fluffs this morning. The new store truly is a dream for interiors fans, and we can’t wait for people across Greater Manchester to come and explore the extensive range, be inspired by the great style on offer, and find quality, affordable pieces to treasure in their homes, now and for years to come.”
Leandra Dwyer, asset manager at Peel Retail and Leisure, added: “Trafford Palazzo is fast establishing itself as the UK’s leading destination for new flagship retail and leisure concepts. The launch of Great Britain’s first standalone Primark Home store at Trafford Palazzo is a fantastic example of how Peel Retail and Leisure partners with major brands to create vibrant spaces where retail and leisure thrive and where consumers want to be.”
