Peacocks
This coverage examines Peacocks’ role and strategies within the UK retail sector, focusing on its store network, pricing approach, merchandising, and customer engagement initiatives. Reporting includes updates on store openings and closures, leadership changes, marketing campaigns, and the brand’s response to shifting consumer trends. Insight is tailored for professionals managing retail operations, brand positioning, and competitive strategy in the value fashion market.
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Nov- 2020 -20 NovemberClothing & Shoes
Jaeger and Peacocks fall into administration, 4,700 jobs at risk
Jaeger and Peacocks have fallen into administration, placing 4,700 jobs at risk. It comes as owner EWM Group failed to secure a buyer for the brands before a set deadline, despite “constructive discussions” with buyers in recent weeks. Tony Wright and Alastair Massey, partners at FRP Advisory, have been appointed…
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9 NovemberHigh Street
Frasers Group claims to have been ‘frozen out’ of EWM bid
Mike Ashley’s Frasers Group has reportedly claimed it has been “frozen out” of the auction to acquire three brands from the recently collapsed Edinburgh Woollen Mill Group. According to The Telegraph, Frasers Group “expressed interest”, in the purchasing of Jaeger, Peacocks and Edinburgh Woollen Mill, however it claims consultants at…
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Oct- 2020 -27 OctoberClothing & Shoes
EWM begins shuttering small number of stores
The Edinburgh Woollen Mill Group (EWM) has reportedly already marked a small number of stores for closure as it continues to try and secure its future amid the coronavirus pandemic. According to Drapers, EWM branded stores in Penrith, Cumbria and Dingwall in Scotland closed permanently over the weekend (24-25 October)…
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26 OctoberHigh Street
Mike Ashley considers Jaeger bid
Mike Ashley’s Frasers Group is reportedly considering the acquisition of “heritage” fashion brands Jaeger, Austin Reed and Jacques Vert from Edinburgh Woolen Mill (EWM) Group, according to The Sunday Times. Phillip Day’s retail group has struggled in recent months, shutting down 50 stores last week, as part of its administration…
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22 OctoberClothing & Shoes
TM Lewin owner eyes Jaeger bid
The owner of menswear retailer TM Lewin is reportedly considering a bid for Phillip Day’s embattled retail brand Jaeger. According to Sky News, Torque Brands, the investment vehicle formed by businessman James Cox, is one of a small number of businesses which have expressed interest in acquiring the brand. Jaeger…
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16 OctoberClothing & Shoes
Edinburgh Woollen Mill to shut 50 stores, 600 jobs at risk
Phillip Day’s Edinburgh Woollen Mill Group (EWM) is reportedly set to shutter 50 of its stores, placing around 600 jobs at risk, as it begins its restructuring process. According to The Telegraph, the majority of the closures will take place in its Edinburgh Woollen Mill and Peacocks chains and will…
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Sep- 2020 -21 SeptemberClothing & Shoes
Philip Day considering sale of Peacocks and EWM
Retail tycoon Philip Day is reportedly considering the sale of his retail chains Peacocks and Edinburgh Woollen Mill (EWM) and has appointed FRP to seek out interest in the businesses. According to the Sunday Times, Day appointed FRP after receiving an unsolicited enquiry for Peacocks last month. The two chains…
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Apr- 2020 -17 AprilCoronavirus
Covid-19: EWM introduces pandemic clauses into Bonmarché leases
Edinburgh Woolen Mill (EWM) is reportedly introducing pandemic clauses into any new Bonmarché leases it is due to sign with landlords, after its owner Phillip Day bought the firm out of administration last year. According to Retail Week, the new clauses mean EWM can agree on new Bonmarché store leases…
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Feb- 2020 -21 FebruaryHigh Street
Phillip Day’s Peacocks acquires Bonmarché
Embattled high street retailer Bonmarché has been sold to Peacocks, part of Phillip Day’s Edinburgh Woollen Mill Group (EWM). According to Drapers, Peacocks has acquired around 200 stores and is in talks with landlords or whether it can acquire the remaining sites. Bonmarché has a store count of around 270.…
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Dec- 2019 -19 DecemberPeople Moves
Bonmarché CEO Helen Connolly quits
Bonmarché CEO Helen Connolly has stepped down from her role, after three years in the position, according to Drapers. Connolly stepped down from the position after joining the fashion retailer in August 2016 succeeding Karen Millen and Coast CEO Beth Butterwick. Prior to Bonmarché, she held the position of director…
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