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Millennials

This coverage examines the evolving retail behaviours and preferences of UK millennials in 2025. Reporting highlights their increasing focus on affordability, sustainability, and digital engagement. Key trends include a shift towards experiential spending, such as travel and leisure activities, over material goods, and a growing interest in second-hand and vintage items, driven by environmental concerns and the appeal of unique products. Additionally, the resurgence of Y2K fashion trends reflects millennials’ nostalgia and influence on contemporary style. These insights are tailored for retail executives, marketers, and professionals aiming to engage effectively with the millennial demographic.

  • Feb- 2018 -
    20 February
    AdviceMy retail trend predictions for 2018

    My retail trend predictions for 2018

    Rife with advancements in technology, new financial regulations and waves of thinking, the landscape of modern business is constantly evolving; pushing forward-planning to the forefront of driving success. This year has already seen the implementation of PSD2 and the launch of Amazon’s first check-out less supermarket, but there are a…

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  • 16 February
    Advicecustomer experience

    3 ways retailers can achieve better customer experience

    In an ever-more-personalised retail world, where shopper loyalty is driven by the overall shopping journey, businesses big and small need to invest in a holistic customer experience strategy to keep up with customers’ interest. So what key elements should retailers consider when building a sensorial experience? Create the right atmosphere…

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  • 7 February
    High StreetBrits set to spend £650m on Valentine’s Day

    Brits set to spend £650m on Valentine’s Day

    Brits are forecasted to spend £650 million this Valentine’s Day, according to research from Mintel. Last year £620 million was spent on Valentine’s gifts, compared to £575 million at Easter 2017. Despite the challenging consumer outlook, Mintel forecasts that sales of Valentine’s Day gifts will rise by 5% compared to…

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  • Jan- 2018 -
    31 January
    AdviceHow to cater for the millennial consumer

    How to cater for the millennial consumer

    Technological advancements have certainly changed the game for the modern-day consumer, and this couldn’t be more true for the group known as millennials. Being clued up when it comes to online content and data has changed the way in which millennials have made decisions about where to shop, and if…

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  • 23 January
    News‘Ghosted’ customers cost repeat sales

    ‘Ghosted’ customers cost repeat sales

    UK consumers who feel abandoned by a retailer following a purchase are less likely to purchase from the store again, a new survey finds. Narvar and YouGov asked 3000 UK consumers to uncover their biggest bugbears when shopping with online retailers. The study shows that retailers are failing to secure…

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