This coverage examines the evolving retail behaviours and preferences of UK millennials in 2025. Reporting highlights their increasing focus on affordability, sustainability, and digital engagement. Key trends include a shift towards experiential spending, such as travel and leisure activities, over material goods, and a growing interest in second-hand and vintage items, driven by environmental concerns and the appeal of unique products. Additionally, the resurgence of Y2K fashion trends reflects millennials’ nostalgia and influence on contemporary style. These insights are tailored for retail executives, marketers, and professionals aiming to engage effectively with the millennial demographic.