Marketing
This coverage explores marketing strategy and innovation across the UK retail industry โ from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Dec- 2020 -1 DecemberNews
Ebay welcomes new chief marketing officer
Ebay UK has announced the appointment of Eve Williams as chief marketing officer with immediate effect. In her new role, Williams will be responsible for all of Ebay UKโs marketing activity including creating โimpactful brand campaignsโ that show the โbreadthโ of the companyโs marketplace. Williams joins the company from Asos,…
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Nov- 2020 -12 NovemberComment
How businesses can optimise their Google Shopping in 2020
Google Shopping has always been a core part of most retailers’ PPC marketing strategy but with the pandemic and closing of stores, many say the adoption of eCommerce has jumped forwards by about 10 years. With more and more retailers turning to Google Shopping to increase their online traffic and…
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5 NovemberClothing & Shoes
Joules trading exceeds expectations
Joules’ recent sales are exceeding expectations, according to the groupโs trading update in the financial year to 31 May 2021. The clothing retailer is reporting โstrongโ year-on-year e-commerce growth of 35%, which accounts for 70% of the groupโs overall sales for the period. Stores performed โahead of the boardโs expectationsโ…
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2 NovemberHigh Street
Christmas footfall predicted to drop by 62%
Christmas footfall over the six weeks from Sunday 22 November to Saturday 26 December across all UK retail destinations will be down by 62%, according to the latest estimates from Springboard. The data analysts said the new national lockdown restrictions will see retailers miss out on the start of โessentialโ…
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Oct- 2020 -30 OctoberAdvice
Keeping up growth: How online retail teams can work smarter
Itโs been a heck of a year for online retailers. But being so busy means teams are increasingly stretched. Growth in sales and increasing profit is fantastic, of course; but scaling brings both opportunities and challenges. With shoppers flocking online and ecommerce booming, the need for teams to work smarter,…
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23 OctoberCoronavirus
Liverpool leaders call on public to support local retailers
Liverpoolโs business leaders have called on everyone across the region to โunite and support localโ, in a bid to help businesses survive the latest set of Tier 3 restrictions. Led by Liverpool ONE, Liverpool BID, Visit Liverpool and Marketing Liverpool, the โHelp Campaignโ is urging businesses and local people to…
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22 OctoberOnline & Digital
Gear4music full-year results to be โahead of expectationsโ
Gear4music has revealed its full year results will likely be ahead of expectations after it experienced strong sales growth in its first and second quarters. The online musical instrument retailer saw its total sales rise 42% to ยฃ70.2m in the six months to 30 September, after UK sales increased by…
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7 OctoberOnline & Digital
Sosander continues sales momentum post-lockdown
Sosander has maintained trading momentum in its latest half-year of trading, according to its interim trading update for the six months ended 30 September. The Cheshire-based online retailer saw revenues rise following the lockdown period and the business revealed a 52% in turnover of ยฃ4.3m for the period. Sales momentum…
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Sep- 2020 -30 SeptemberEconomy
N Brown reveals H1 recovery on back of homeware demand
The N Brown group has posted a โrecoveryโ in H1 sales following an increased demand for homeware. N Brown said it has experienced a product revenue trajectory which has โcontinued to improveโ throughout the second quarter, stabilising at -20.5% for H1. Losses in product revenue were down by 58.3% by…
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29 SeptemberAdvice
How to retain customers gained during the pandemic
Big life events like marriage, divorce, becoming parents, and the current once in a century pandemic, all have a huge impact on our shopping behaviour. This, in turn, creates an opportunity for retailers to establish new, profitable customer relationships. Itโs no surprise that those with a strong ecommerce offering have…
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