How businesses can optimise their Google Shopping in 2020

Google Shopping has always been a core part of most retailers’ PPC marketing strategy but with the pandemic and closing of stores, many say the adoption of eCommerce has jumped forwards by about 10 years. With more and more retailers turning to Google Shopping to increase their online traffic and over sixty-three thousand Google searches per second – almost four million per minute – it’s never been easier to sell online but it’s never been harder to reach the customer.