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Marketing

This coverage explores marketing strategy and innovation across the UK retail industry โ€” from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.

  • May- 2021 -
    14 May
    AnalysisRetail Stores

    The return to the high street: friend or foe?

    With our clocks adjusted to British Summer Time and Government guidelines easing off shopping restrictions for non-essential shopping, the return to the high street is back in swing. However, with non-essential shops implementing social distancing measures to ensure they remain as safe as they can be, the handling of stock…

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  • 14 May
    Online & DigitalCotton On launches UK e-commerce operation

    Cotton On launches UK e-commerce operation

    Cotton On, an Australian fashion retailer, has expanded its global operations, launching digitally in the UK as of 13 May 2021. The brand will provide its โ€œeveryday essentials, perfect-fit denim and eco-friendly recycled swimwearโ€ to the UKโ€™s growing e-commerce fashion market. Owned by the Cotton On Group, the retailerโ€™s sister…

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  • 12 May
    AdviceHow to benefit from the forthcoming massive wave of ad spend

    How to benefit from the forthcoming massive wave of ad spend

    The recent IPA Bellwether on marketing budgets in the UK has revealed that 2020 saw a fast paced decrease in spend as the effects of the pandemic naturally hit home. Now, as we continue to emerge from the worst of the effects, their forecasts are that there will be a…

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  • 5 May
    High Street
    UK retail footfall hit by bad weather

    UK retail footfall hit by bad weather

    New data from Springboard has revealed that footfall at UK retail destinations dropped by 2% last week from the previous seven-day period, despite the reopening of non-essential retail stores across the country. The footfall decrease was primarily due to a considerable drop of 6.1% in high street footfall, despite footfall…

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  • 4 May
    FeaturesHas social media freed Cuthbert the Caterpillar?

    Has social media freed Cuthbert the Caterpillar?

    For such small creatures, two caterpillars have kicked up a particularly large fuss this April. An intellectual property case turned social media frenzy, Marks and Spencersโ€™ legal action against Aldi over its Cuthbert the Caterpillar cake has cut open the multiple layers involved in copyright infringement for all to see.…

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  • Apr- 2021 -
    30 April
    Health & BeautyUnilever Q1 sales rise 5.7%

    Unilever Q1 sales rise 5.7%

    Unilever has announced that its underlying sales growth (USG) represented a 5.7% year-on-year rise for the first quarter of FY21. However, turnover for the first quarter of FY21 was ยฃ10.7bn, a 0.9% year-on-year decrease due to a negative currency related impact of 8%. The spike in sales was underpinned by…

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  • 29 April
    Online & DigitalIn The Style sees sales rise 130% to ยฃ44.5m

    In The Style sees sales rise 130% to ยฃ44.5m

    Online fashion retailer In The Style has revealed that it expects turnover for the full-year period ending 31 March 2021 to be no lower than ยฃ44.5m, a year on year increase of more than 130%. During the period, the retailer said that new customer generation increased by 19% to 420,000,…

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  • 28 April
    AdviceUnlocking the future of in-store shopping – with our phones

    Unlocking the future of in-store shopping – with our phones

    Amazon Fresh still seems surreal (at least for some shoppers, for whom it feels a bit too closely like theft!). Itโ€™s a relatively new concept in the UK, with just three Amazon stores live at time of writing. But everything else surrounding the Fresh concept is already second nature, and…

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  • 26 April
    Clothing & ShoesSuperdry appoints new chairman

    Superdry appoints new chairman

    Superdry has announced the upcoming appointment of Peter Sjรถlander as chairman succeeding Peter Williams with effect from 29 April 2021. He has held a variety of executive roles across public company, private equity and founder-led environments. From 2007 to 2015, Sjรถlander was CEO of Helly Hansen where he delivered a…

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  • 23 April
    AdviceGetting ready for the post-covid retail boom

    Getting ready for the post-covid retail boom

    From being in the grip of the second wave in a bleak mid-Winter two months ago with so much uncertainty and anxiety there really has been a remarkable turnaround due to the determination of all to fix this situation. A majority of the population have been vaccinated and sunnier days…

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