Cotton On, an Australian fashion retailer, has expanded its global operations, launching digitally in the UK as of 13 May 2021.
The brand will provide its “everyday essentials, perfect-fit denim and eco-friendly recycled swimwear” to the UK’s growing e-commerce fashion market.
Owned by the Cotton On Group, the retailer’s sister brand Typo already extended its operations to the UK in 2016.
The group’s wider portfolio of brands stretches across a range of fashion and lifestyle companies, including Cotton On Kids, Cotton On Body, Factorie, Supre, Rubi, and Ceres Life.
Peter Johnson, CEO at the Cotton On Group, said: “We’ve exported our unique Aussie style and optimism to over five continents and 20 countries across the globe and have loved seeing how our customers respond to and embrace our brands.
“The feedback we’ve received from our UK customers through our online marketplace partners in recent years, gives us confidence that now is the right time to bring the full Cotton On brand offering to the UK.”
Cotton On claimed that the launch will be supported by an integrated marketing campaign, which will include PR, social media, digital marketing, and influencer engagement strategies.
Johnson added that he “couldn’t be more excited about the launch” as it represents “a significant milestone” for the business.