Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Nov- 2023 -2 NovemberAdvice
A guide to in-store personal shopping experiences
Define your target audience and goals Begin by identifying the target audience for your personal shopping programme. Set clear objectives for the programme, whether it’s to increase sales, build brand loyalty, or introduce customers to new products. Train your personal shoppers Invest in training for your personal shopping team, teaching…
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1 NovemberAdvice
A guide to augmented reality fitting rooms
Enhance customer engagement Offer customers the ability to virtually try on clothing and accessories, allowing them to see how products look and fit in real-time. It would also be helpful to use AR to suggest complementary items, styles, or accessories based on the customer’s chosen outfit, enhancing their shopping experience.…
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Oct- 2023 -31 OctoberClothing & Shoes
Ugg owner revenues rise by 25% in Q2
The owner of Ugg and sportswear label Hoka, Deckers, saw a 25% year-on-year rise in revenues to $1.09bn (£900m) in Q2 for the period ended 30 September. The group attributed its performance to rising demand for Ugg and Hoka, as sales for the two products jumped 28.1% year-on-year to $610.5m…
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31 OctoberAdvice
How to boost retail sales with email marketing campaigns
Segment your email list Start by segmenting your email list based on customer behaviour, preferences, and demographics. This allows you to send targeted and relevant content to different groups, increasing the chances of conversion. Personalise your email content Personalisation is key. Use customers’ names, recommend products based on their previous…
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26 OctoberAdvice
Preparing your retail business for voice commerce
Understand voice commerce Start by gaining a clear understanding of what voice commerce is and how it works. Voice commerce allows customers to make purchases, check product information, and even track orders through voice-activated devices. Optimise your website for voice search Voice commerce relies heavily on voice search, so optimise…
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23 OctoberNews
Today’s news in brief-23/10/23
John Lewis is facing criticism from city planners over its affordable housing plans. Initially, the company aimed to make 20% of the housing in its Bromley development affordable. However, recent revelations indicate that only 10% of the flats will be designated as affordable. The Greater London Authority’s Planning Unit deems…
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23 OctoberHigh Street
Claire’s to relaunch new-look loyalty programme
Claire’s has announced the relaunch of its more than 18 million member loyalty programme under a new name and brand identity – C.CLUB, following the success of the brand’s existing global programme. The reimagined club is created for and by customers, providing increased benefits, faster ways to earn rewards and…
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23 OctoberPeople Moves
Asda appoints new VP of marketing
Asda has appointed Adam Zavalis as its new vice president of marketing. Zavalis joins the supermarket in November and will report to Asda’s chief customer officer David Hills, who joined Asda in September as part of its executive leadership team. As VP marketing, Zavali will lead Asda’s marketing team and…
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23 OctoberNews
Pret accelerates US expansion with new partnership
Pret A Manger has announced a new joint venture (JV) partnership with existing franchisee, Dallas International (Dallas), accelerating its expansion plans in the United States. The group said it is a key growth market in which it intends to expand further through a combination of new equity shops and additional…
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20 OctoberNews
EE ventures into ecommerce with new brand launch
EE has announced that it is broadening its horizons from traditional telecommunications services to venture into the ecommerce market. In this landmark shift for the brand, EE has rebuilt its business from inside out based on the current and future needs of its customers. Following extensive customer research, the four…
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