Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Nov- 2023 -23 NovemberAdvice
Experiential marketing: driving engagement in-store
Understand experiential marketing Start with a clear understanding of experiential marketing and how it differs from traditional retail approaches. Experiential marketing focuses on creating immersive, memorable experiences for customers. Define your objectives Clearly outline your goals for experiential marketing. Do you want to increase foot traffic, enhance brand loyalty, promote…
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22 NovemberClothing & Shoes
Urban Outfitters owner hits ‘record’ $1.28bn in Q3 sales
Urbn, the parent company of Urban Outfitters, Free People and Anthropologie, revealed it experienced “record” sales of $1.28bn (£1.02bn) during the third quarter of the year, ending 31 October. This comes despite sales at Urban Outfitters dropping 14.2% during the period. The group also experienced a 3.6% drop in wholesale…
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22 NovemberAdvice
How to integrate AI into your customer experience
Understanding AI in retail Start by gaining a clear understanding of AI and its diverse applications in the retail sector, from chat bots to recommendation engines. Define your customer experience goals Identify the specific aspects of the customer experience you want to enhance through AI, such as personalisation, support, or…
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21 NovemberNews
Footfall improves ahead of Black Friday
Footfall edged up 0.4% in the week before Black Friday across all retail destinations, new data from MRI Software suggests. High streets recorded the strongest performance where footfall rose 1%. Shopping centres also witnessed a modest rise in footfall of 0.6%, however retail parks saw footfall decline by 1.3% from…
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20 NovemberAdvice
Collaborations in retail: partnering with brands and influencers
Define your collaboration goals Start by identifying your objectives for collaborations. Are you looking to increase brand visibility, drive sales, launch a new product, or enhance brand credibility? Clear goals will guide your collaboration strategy. Choose the right partners Select brands and influencers whose values, target audience, and image align…
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17 NovemberFeatures
Tim Mason: ‘This will be an Omnichannel Christmas’
Can you tell us a little bit about your career in retail? I started out at Unilever in 1979, before joining Tesco from 1982 to 2012. During that time, I held a variety of senior management positions, including being UK CMO, CEO of Fresh and Easy LLC, and eventually deputy…
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17 NovemberAdvice
A guide to offering financing options
Understand the benefits Familiarise yourself with the benefits of offering financing options, such as increased sales, higher average order values, improved customer loyalty, and a competitive edge in the market. Choose the right financing solutions Select financing options that align with your target audience and product offerings. Options may include…
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16 NovemberNews
Today’s news in brief-16/11/23
Mars has acquired Hotel Chocolat in a £534m deal, offering a 168% premium on the share price. Mars sees cultural alignment between the two companies, sharing values of quality, sustainability, and purpose. Hotel Chocolat’s directors deemed the deal “fair and reasonable.” Mars, with its international footprint and global supply chain,…
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16 NovemberNews
Dr. Martens appoints new chief brand officer from Apple
Dr. Martens has announced that non-executive director Ije Nwokorie will join as chief brand officer from 1 February 2024. On appointment into this role, Nwokorie will cease to be a member of the board and will step down as a member of the audit and risk, nomination and disclosure committees. …
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16 NovemberElectrical
Marks Electrical sees revenues rise to £53.9m
Marks Electrical Group has reported a 24.8% increase in revenues to £53.9m in H1 2024 compared with £43.1m in H1 2023. However, for the six months ended 30 September 2023 its adjusted EBITDA decreased from £2.7m to £2.3m due to the strategic decision to introduce its own installation service, combined…
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