Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Jan- 2024 -24 JanuaryAdvice
A retailer’s guide to navigating economic downturns
1. Analyse and adjust inventory Start by analysing your inventory. Identify slow-moving or non-essential products and consider reducing their quantities. Focus on essential items that customers are likely to continue purchasing even during tough times. Be cautious about overstocking to avoid tying up capital in excess inventory. 2. Enhance cost…
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23 JanuaryHigh Street
Storm Isha dampens early week footfall
Battering winds from Storm Isha hit retail over Sunday and Monday with footfall across all UK retail destinations down -4.6% on the week previous and down -5.1% on 2023 levels, according to the latest data from MRI Springboard. Against 2023 levels, footfall on UK high streets slumped by -14.4% on…
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18 JanuaryAdvice
The retailer’s guide to live streaming and selling
Live streaming involves broadcasting real-time video content to an online audience. What sets it apart from pre-recorded videos is the immediate interaction it allows. Retailers are now using live streaming not just for brand awareness but also for direct sales. It’s like having a virtual storefront where you can showcase…
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17 JanuaryAdvice
Diversifying revenue streams: A strategic imperative for retailers
The COVID-19 pandemic highlighted the vulnerability of businesses that depended solely on physical retail. Diversification provides a safety net during crises and economic downturns. Consumer behaviours and preferences have also evolved rapidly and diversification allows retailers to adapt to changing market trends and seize emerging opportunities. Additionally, many retailers also…
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17 JanuaryAdvice
The power of user-generated content: A guide for retailers
User-generated content (UGC) refers to any content created by customers or users of a product or service. It can include customer reviews, testimonials, social media posts, images, videos, blog posts, and more. UGC provides an authentic and unbiased perspective on your brand, making it a valuable asset for retailers. The…
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17 JanuaryFeatures
Turning excess inventory into extra profit: the power of online auctions
Retail businesses have been fighting against tough economic conditions in recent years. From the continuing fallout of Covid-19 to the ongoing cost of living crisis, skyrocketing energy bills to increasing wage demands, bricks and mortar stores and e-commerce organisations alike have been feeling the impact of strained purse strings. As…
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17 JanuaryEconomy
Footfall climbed 3.3% in 2023 despite cost-of-living crisis
Footfall steadily rose by 3.3% in 2023 compared with the previous year, despite the rising prominence of the cost of living crisis, according to MRI Software’s latest retail outlook report. The findings suggest that consumers found a way to spread costs, as retail “stood firm” in the face of the…
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15 JanuaryNews
Today’s news in brief-15/1/24
Shein, the fast-fashion brand, is reportedly facing delays in its plan to go public on the US stock exchange due to the need for approval from a Chinese regulator. The approval process is expected to be lengthy, and Shein is also expected to face stricter scrutiny from US regulators. The…
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15 JanuaryClothing & Shoes
Mango creates brand management division
Mango has announced the creation of a new brand management division in order to strengthen its executive leadership in all areas related to the company’s image, brand and customer experience. The new management division will be led by Blanca Muñiz, who will join the group as its new chief brand…
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12 JanuaryAnalysis
WH Smith: new year – rebrand?
WH Smith decided to showcase a new, shortened version of its logo across 10 of its stores – some of which were in Preston and York – just in time for Christmas and the New Year. While the logo change was only supposed to be a test, the retailer caused…
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