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Marketing

This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.

  • May- 2024 -
    20 May
    FeaturesHow to revive a struggling business

    How to revive a struggling business

    In recent months and years the retail sector in the UK has faced significant challenges. Amid economic uncertainties, shifting consumer behaviours, and the growing dominance of e-commerce, many brick-and-mortar stores are struggling to stay afloat. Here are a number of steps you can take to help keep your business afloat…

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  • 17 May
    NewsToday’s news in brief-17/5/24

    Today’s news in brief-17/5/24

    Asos is set to enter the Indian market through a new long-term partnership with Reliance Retail, marking Asos’ first country-wide exclusive retail partnership. Reliance Retail will manage the exclusive retail presence of Asos’s brands both online and offline across India, utilising various retail formats including exclusive brand stores and digital…

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  • 17 May
    SupermarketsAsda unveils new brand identity

    Asda unveils new brand identity

    Supermarket giant Asda has unveiled a new brand identity amid its new creative campaign ‘Serious About Summer’. The new campaign, the latest led by chief customer officer David Hills and VP Marketing Adam Zavalis, who joined Asda last year, sees the first introduction of a new brand identity for Asda…

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  • 15 May
    NewsToday’s news in brief-15/5/24

    Today’s news in brief-15/5/24

    Tesco CEO Ken Murphy has seen his pay more than double to nearly £10m, fueled by a 159% rise in pre-tax profits to £2.29bn and a 7.4% increase in group sales excluding VAT and fuel. This pay increase, largely due to a performance share plan, raised his compensation from £4.44m…

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  • 15 May
    NewsDiscount Dragon revenues hit £1.6m post-acquisition

    Discount Dragon revenues hit £1.6m post-acquisition

    Discount Dragon revenues have reached £1.6m during the post acquisition period by Huddled Group between October and December 2023.  Q4 2023 revenue increased by 37.3% to £1.8m compared with £1.3m in Q3 2023, meanwhile orders placed increased by 18.3% to 48.5k.  Discount Dragon’s Q1 2024 revenues increased by 21.3% to…

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  • 15 May
    Clothing & ShoesBoux Avenue upbeat on performance despite widening losses

    Boux Avenue upbeat on performance despite widening losses

    Retail boss Theo Paphitis is upbeat on the performance of his lingerie brand Boux Avenue despite the company seeing its pre-tax losses widen from £1.5m to £8.7m, according to its delayed accounts filed with Companies House for the full-year ended 1 April 2023. The brand said external challenges such as…

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  • 13 May
    FeaturesThe hidden power of retail partnerships

    The hidden power of retail partnerships

    In the retail landscape, collaboration has emerged as a strategic cornerstone for success. From co-branded product launches to joint marketing campaigns and shared retail spaces, partnerships are not just a trend but a transformative force driving innovation and growth.  In the UK, retailers are harnessing the power of collaboration to…

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  • 8 May
    NewsFrasers Group launches new digital infrastructure to enhance operations

    Frasers Group launches new digital infrastructure to enhance operations

    Frasers Group has announced it is investing in enhancing its digital infrastructure to improve its retail operations and ecommerce experience across its sports, premium and luxury brands.  The retailer is teaming up with industry-leading partners including digital product developer ‘And Digital’, innovation experience specialist Valtech, and tech agency Lab Digital…

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  • 3 May
    Sponsored ArticlesHow to drive retail growth with first-party data

    How to drive retail growth with first-party data

    In an era marked by escalating worries regarding data privacy, the deprecation of third-party cookie tracking and the relentless demand to achieve greater results with fewer resources, the retail terrain is undergoing swift and significant transformations. To navigate this shift effectively, European retailers must focus on building out and owning…

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  • 2 May
    High StreetPandora raises revenue guidance amid 18% organic growth

    Pandora raises revenue guidance amid 18% organic growth

    Pandora has raised its revenue guidance to “8-10%”, up from 6-9%, following 18% organic growth in Q1 2024 with like-for-like (LFL) growth of 11% and network expansion of 5%. The group stated that continued momentum, helped by the early restaging of the brand and increased investments are elevating brand desirability…

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