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Marketing

This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.

  • Jun- 2024 -
    20 June
    NewsToday’s news in brief-20/6/24

    Today’s news in brief-20/6/24

    Sainsbury’s announced the sale of its banking arm’s personal loan, credit card, and retail deposit portfolios to NatWest, scheduled for completion next year. The sale, which excludes Sainsbury’s Bank’s commission income businesses like insurance and travel money, will involve Sainsbury’s paying NatWest £125m to take over the portfolios. Sainsbury’s plans…

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  • 20 June
    NewsSaucony appoints global chief marketing officer

    Saucony appoints global chief marketing officer

    Running and lifestyle brand Saucony, a division of Wolverine World Wide, has announced the appointment of Joy Allen-Altimare as global chief marketing officer. In this role, Allen-Altimare will be responsible for developing and executing Saucony’s global branding initiatives, including brand positioning, direct-to-consumer strategies, advertising, digital strategies, international growth initiatives and…

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  • 17 June
    FeaturesThe power of retail loyalty programmes

    The power of retail loyalty programmes

    In the ever-competitive landscape of UK retail, where consumer choice is vast and customer expectations are higher than ever, retail loyalty programmes have emerged as a vital strategy for businesses looking to thrive.  These programmes, which reward customers for their continued patronage, have become a cornerstone of modern retailing, providing…

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  • 17 June
    FeaturesMastering retail advertising: Strategies and best practices

    Mastering retail advertising: Strategies and best practices

    Standing out from the crowd in the UK retail sector is a significant challenge. Effective advertising is crucial for achieving this goal, as it helps to build brand recognition, attract new customers, and retain existing ones. Understanding your audience The foundation of any successful advertising campaign is a thorough understanding…

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  • 17 June
    People MovesMorrisons exec steps down after three months

    Morrisons exec steps down after three months

    The interim chief customer officer at Morrisons has stepped down from the role after only three months in the position. Darren Blackhurst’s appointment as interim chief customer and marketing officer was expected to lead to a permanent position, The Times has reported. However, Blackhurst stepped down from the supermarket’s board…

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  • 14 June
    AdviceSqueezed retailers are losing margin to wasteful online expenditure – and they don’t even know it

    Squeezed retailers are losing margin to wasteful online expenditure – and they don’t even know it

    In recent years, retailers have faced a relentless squeeze on their margins. The impact of inflation has driven up the costs of goods, rent on stores and warehouses, and energy bills. Furthermore, supply chain disruptions caused by ongoing global conflicts, and a cost-of-living crisis, have further tightened budgets. These challenges…

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  • 13 June
    Clothing & ShoesDr Martens secures new majority shareholder amid restructure

    Dr Martens secures new majority shareholder amid restructure

    Dr Martens has revealed that Guernsey-based IngreGrsy Limited has acquired a 38.46% ownership stake in the British retailer. The announcement is part of a restructure within Dr Martens’ owner Permira’s buyout fund. Permira had acquired the bootwear company from R Riggs Group Limited in January 2014 for £300m. As a…

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  • 7 June
    AdviceHere’s why AI can boost your customer experience

    Here’s why AI can boost your customer experience

    Artificial intelligence is revolutionising industries across the board, and retail is no exception. Historically associated with sectors like healthcare, finance, and digital marketing, AI is now making significant inroads into both physical and ecommerce retail spaces. Hitachi Solutions has estimated that $40bn (£31.4bn) in additional revenues was driven by AI…

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  • 6 June
    Clothing & ShoesAuthentic Brands Group to acquire Champion

    Authentic Brands Group to acquire Champion

    Authentic Brands Group, a global brand development, marketing, and entertainment platform, has signed a binding agreement to purchase the Champion Athleticwear brand and business from HanesBrands. According to Authentic, the “strategic” move demonstrates its commitment to expanding its portfolio of sports, lifestyle, entertainment and media brands and will increase its…

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  • 4 June
    NewsToday’s news in brief-4/6/24

    Today’s news in brief-4/6/24

    UK retail sales experienced a slight increase of 0.7% in May, marking a modest improvement compared to the 3-month average growth of 0.3%, yet falling short of the 12-month average growth of 2.0%. Food sales saw a notable year-on-year rise of 3.6% over the three months leading to May, though…

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