Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Oct- 2025 -16 OctoberPeople Moves
Applied Nutrition appoints new chief marketing officer
Applied Nutrition has announced the appointment of Sophie Pugh as its new chief marketing officer, as the sports nutrition brand continues to expand internationally. Pugh joins from The Hut Group (THG), where she spent nine years in the company’s nutrition division and most recently served as managing director of performance…
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16 OctoberClothing & Shoes
Shein sales rise 20% in 2024 but profits hit by higher costs
Shein’s global sales soared by 20% to $37bn (£27.7bn) in 2024, though profits were hit by rising costs over the year, whilst the fast-fashion group also warned on the effects of changing US tax laws. According to the Guardian, accounts from the group’s Singapore-based parent company show that pre-tax profits…
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15 OctoberHigh Street
ProCook welcomes ‘record’ first half as Q2 sales rise 25%
ProCook has marked its eighth consecutive quarter of growth and a “record” first half performance, after revenues rose by 25.1% to £21.3m in the second quarter to 12 October. Following the strong quarterly performance, the retailer’s total first-half revenues hit £34.1m, spelling an uplift of 20.6% year-on-year and 8.1% on…
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10 OctoberPeople Moves
Very Media Group names Paul Stafford as head of retail media
Very Media Group, which is operated by The Very Group, has bolstered its senior leadership team with the appointment of Paul Stafford as head of retail media. Stafford, who helped launch Superdrug’s retail media network Optimo, joins the Liverpool-based retailer to lead its retail media proposition. Bringing with him over…
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10 OctoberHigh Street
Wilko owner returns to profit as revenues rise 13.5%
Norton Group Holdings, owner of retail brands including Wilko, The Range and Homebase, has returned to profit, reporting pre-tax profits of £10.5m for the 53-week period ended 2 February 2025. Group revenue also rose 13.5% to £1.47bn, up from £1.3bn the previous year. The £176m increase was driven by growth…
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9 OctoberDIY
Kingfisher appoints Deba Sen as chief commercial officer
Kingfisher has appointed Debarati (Deba) Sen as chief commercial officer. She will join the international home improvement group in December and become a member of its group executive team, based in London. The news comes after Kingfisher confirmed that Henri Solère, chief offer and sourcing officer, will step down from…
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9 OctoberSupermarkets
Asda appoints JD exec as new loyalty boss
Asda has announced the appointment of JD Sports executive Chris Chalmers as vice president – customer data and loyalty effective from January 2026. Chalmers will lead the strategic development and execution of the Asda Rewards customer loyalty programme, as well as digital and performance marketing for Asda.com and George.com.…
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8 OctoberDIY
ASA bans Hammonds Furniture ads over ‘misleading’ claims
The Advertising Standards Authority (ASA) has upheld three complaints against Hammonds Furniture over a “misleading” website banner and promotional claims regarding pricing and quality. The decision followed a complaint by Sharps Furniture Group concerning a countdown timer and two price-related statements used on Hammonds’ website in May. A banner ad…
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7 OctoberClothing & Shoes
Matalan strengthens senior leadership team
Matalan has announced a series of senior hires, within buying and design, trading and merchandising, customer and loyalty, and e-commerce. Jo Bennett has joined the company as director of buying and design to lead Matalan’s product and design strategy, bringing experience from Tu clothing and John Lewis, where she led…
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7 OctoberDIY
Victorian Plumbing sees revenues jump 5% amid market decline in FY25
Victorian Plumbing has reported a 5% rise in full-year revenue to about £310m for the 12 months to 30 September 2025, in line with market expectations, despite a wider fall in the UK home improvements and DIY market. The group stated that the broader market declined by around 3% over…
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