Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Nov- 2024 -18 NovemberNews
Gen Z market a ‘massive but time-sensitive opportunity’ for health and fitness brands, UNiDAYS finds
As we approach the new year, health and fitness brands have a compelling and urgent opportunity to engage the notoriously discerning Gen Z demographic. The latest Health and Fitness Report from UNiDAYS reveals that nearly one in five students are determined to get fit in January. Almost half (44%) intend…
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18 NovemberFeatures
Digital shelf analysis: The secret weapon for brands this golden quarter
In Britain, 67% of consumers plan to spend the same or more than last year during the 2024 golden quarter1 so brands will need to pull out all the stops to get their slice of the pie, particularly when it comes to sales and marketing strategies. With huge retail events…
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15 NovemberFeatures
Marketing’s changing landscape, from Boots and beyond
Few individuals have careers that weave through iconic brands, chart industry-defining campaigns, and conclude with a leading role at a consultancy helping the world’s biggest companies adapt to change. David Muldoon, currently Marketing Transformation Partner at MediaLink, has done just that. His journey began at Boots, where he joined a…
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15 NovemberFeatures
Ivy Mahale’s journey from consultant to game-changer in influencer marketing
Ivy Mahale, CEO and founder of OpenSponsorship, has certainly had an interesting career trajectory—a leap from the analytical world of consulting to the high-energy realm of sports sponsorship—is as compelling as the athletes she now connects with brands worldwide. OpenSponsorship, her brainchild, has become a bridge between brands and athletes,…
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13 NovemberComment
Outform’s VP of growth on understanding today’s shopper psychology
In a retail industry that’s evolving at breakneck speed, Clare Cryer, Vice President of Growth at Outform, is a veteran of the field and an outspoken advocate for blending insights, creativity, and technology to reshape physical retail. With a career that spans from humble beginnings at a Dublin Zoo souvenir…
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8 NovemberAdvice
Valerie: The liquid supplement startup for perimenopausal women
Having launched in September, Valerie is set to revolutionize the way women approach health during the stages of menopause. Olly Johnson, co-founder, draws from both a career in health-focused retail and a deeply personal motivation for this venture. “Valerie exists to empower women and to take back control of their…
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8 NovemberDIY
Lego opens 20th UK store in Bristol
The LEGO Group has officially opened its 20th Lego store in the UK and its second in the city of Bristol at Cribbs Mall. The new store is the 20th Lego store in the UK and brings with it the creation of over 27 new jobs within the local community.…
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1 NovemberComment
From side hustle to global costume leader – The story of Fraser Smeaton’s costume empire
In 2009, Fraser Smeaton, CEO and co-founder of MorphCostumes, saw an unusual potential in what seemed like an ordinary moment. While walking the streets of Dublin with a friend sporting a bright blue spandex suit, he noticed that people couldn’t help but stop and stare, with many even approaching to…
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Oct- 2024 -30 OctoberFeatures
Retail rebrand: Is it time to make the change?
In a hyper-competitive and ever-evolving retail market standing out is key. You must have a strong brand and brand identity to cut through the noise and make an impact on consumers. Sometimes the best way to do this is to rethink your branding. However, this comes with potential drawbacks. Pros…
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30 OctoberComment
How does a turnaround specialist help retailers improve their performance?
Erin Brookes’ journey into the world of retail consultancy is a testament to how passion, experience, and adaptability can shape a career in an ever-evolving industry. Now managing director and head of Retail at Alvarez & Marsal (A&M), Brookes’ career has spanned across operational and consulting roles, from working on…
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