Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Apr- 2018 -20 AprilHigh Street
Bonmarché expects profit to meet expectations despite sales drop
Bonmarché has announced that for the 52 weeks to the 31 March in store like-for-like sales were down by 4.5% caused by a 11% drop in sales in Q4. However the women’s retailer said that it still expects full year profits to “be in line with expectations”. Online sales experienced…
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20 AprilAnalysis
SD-WAN de-mystified
IDC predicts that the SD-WAN market will be worth $2.1bn (£1.4bn) in Europe by 2021. That’s a staggering 92% growth each year. The technology has been gathering pace in the US for some time, where it is being widely adopted as the next generation WAN providing cloud access, improved application…
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19 AprilAnalysis
The best omnichannel retail experience is an invisible one
Have you ordered pizza from Dominos recently? If you have, it’s unlikely that you called the nearby store on the phone to place your order. Online sales in the UK, which includes practically every digital platform imaginable, were up 14.5% year-on-year, representing 77% of all system sales. Once you have…
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18 AprilOnline & Digital
Retailers miss out on £18k a year through ‘surf and turf’ shopping trend
New research by Barclaycard has revealed that UK shoppers each abandon an online basket worth an average of £29.37 every month. Furthermore, many vendors are missing out on the data or insights they need to tackle the online conversion challenge. The study found shoppers are more fickle when buying online…
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16 AprilAnalysis
What you need to know about consumer packaged goods companies going direct-to-consumer
The retail industry is going through major disruption as more and more innovative consumer packaged goods (CPG) brands are jumping on the direct-to-customer (D2C) e-commerce bandwagon. Given the potential for higher margins, along with direct access to consumers and their data, D2C presents a mouth-watering opportunity many leaders want to explore.…
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16 AprilHigh Street
March retail footfall sees steepest decline in eight years
Footfall in March decreased by 6%, compared with the positive rate of 1.3% seen in March 2017. There was no growth in footfall for any UK regions, and the most notable declines (year-on-year) were seen in Greater London, -7.5%, the South East, -6.5%, and in the East Midlands, -5.6%. Growth…
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13 AprilClothing & Shoes
American Apparel set for UK relaunch
Retail brand, American Apparel plans to relaunch online in April in the UK. The brand will return with its basics range, as well as new additions designed to appeal to audiences of “all shapes and sizes, underpinned by a strong message of body positivity, empowerment, inclusivity and diversity.” The relaunch…
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11 AprilAdvice
Top tips for PPC retail campaigns
Pay-Per-Click (PPC) advertising is a vital part of any retailers online marketing strategy. But how can you ensure you’re getting it right and not wasting that all-important budget? Perhaps you’re investing a lot into your Google AdWords account, but not seeing the return? A successful PPC account is always a…
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10 AprilAdvice
Are you maximising paid search?
Whilst key events, such as Black Friday, the January Sales and Bank Holidays, provide a massive opportunity for retailers, they also bring with them increased competition as the sector ramps up paid search activity consecutively. The key to success over competitors lies in smart forward planning and specifically, maximising these…
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10 AprilLuxury Goods
Counterfeiting hits nearly half of brands
Almost half (47%) of brands lose sales revenue to counterfeit or pirated goods, new research from brand protection firm MarkMonitor has revealed. In the study conducted by market research firm Virtuous World, one in three respondents also reported a loss of more than 10%. Respondents from the UK, US, Denmark,…
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