Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Aug- 2018 -15 August
Amazon Prime one-day delivery ad banned by ASA
The Advertising Standards Authority (ASA) has now banned Amazon from advertising one-day delivery on it’s Prime service after it was found to be “misleading”. Earlier this week the ASA had asked the online retail giant to “clarify” its its ‘one-day’ delivery claims for Prime customers after the regulatory body received…
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14 AugustAdvice
How to combat growing in-store queues
Recent research from cloud-based platform Qudini reveals that long queues are the largest turn-off for shoppers. Consequently, UK retailers are losing up to £12bn per year with customers becoming frustrated with waiting times, and therefore leaving the store without purchasing. Assuming there’s enough appeal there in the first place to…
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13 AugustAdvice
Going global: Why expanding into new markets isn’t just for the giant brands
Evolving technology continues to make the world a smaller place, and the opportunity for expansion beckons to those daring enough to dip their toes into the global market. However, in many cases, these markets are dominated by major international brands – leaving little room for competition. In the minds of…
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13 AugustHigh Street
Retail footfall down 0.8%, shopping centres continue to suffer
Retail footfall fell by 0.8% in July when compared to the same time last year, despite the high street again seeing a slight rise. The figures from the British Retail Consortium (BRC) and Springboard show that high street footfall increased by 0.3% which was the third consecutive month of growth.…
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10 AugustAdvice
How to embrace the ‘age of the customer’ whilst weathering the retail storm
The phrase ‘the customer is always right’ has never been more apt. Today’s customers are savvier than ever before and increasingly shop around, their buying decisions swayed by customer reviews. In this so-called ‘age of the customer’ the top priority for retailers is to deliver a memorable experience that builds…
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9 AugustAdvice
Building customer loyalty
Imagine a world in which every customer is a repeat customer, strategies focused on acquiring new customers would be a thing of the past. It sounds like a dream, but could this become a reality? We understand the value of something already acquired – after all; a bird in the…
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8 AugustAdvice
Five ways an omnichannel strategy can improve customer experience
A customer-centric strategy is the only way retailers can remain competitive in a rapidly changing retail environment. How does an omnichannel strategy help retailers deliver a superb customer experience? 1) Omnichannel lets retailers develop a 360-degree view of the customer Retailers need to create a complete view of the customer…
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7 AugustAdvice
Why online retailers must embrace innovation to capture the ‘almost customer’
British retail habits are shifting. The well-documented trend towards online shopping, as evidenced by the demise of bricks-and-mortar brands and the rise and rise of digital challengers such as ASOS, has seen us become a nation of click-happy shoppers. From fast fashion to furniture, we turn to e-commerce outlets to…
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6 AugustAdvice
How independent retailers can use packaging to connect with customers
Putting a figure on the number of independent retailers is no small feat. According to the British Chambers of Commerce, there were 273,000 indie retailers in total in 2012, but this number is changing all the time due to the fast-paced nature of the industry and how we define independents…
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3 AugustAdvice
How to future proof your SEO strategy in a voice search world
By 2020, 50% of all searches will be done via a virtual assistant or voice search device. In 2015, the year of Comcast’s survey, this prediction seemed almost far-fetched. Not so today. Mobile and voice search are currently the top two SEO search terms [Buzzsumo]. Voice search in particular has…
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