Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Sep- 2018 -12 SeptemberComment
How can retailers utilise queuing psychology?
Retailers must do everything they can to ensure that for customers, their waiting time at the till is not perceived as a negative experience that mars their shopping trip. Harnessing effective queuing measures could be key to maximising customer retention. It’s well reported that competition among brick-and-mortar retailers is now…
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10 SeptemberComment
The irreversible effect of technology on shopping
The world of retail has been fast-tracked into the digital age, thanks to the internet and e-commerce. Sales online have surged, and the high street is struggling to keep up. But it’s not just sales that the online world offers, but reassurance – data revealed that for 2015 to 2017,…
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10 SeptemberHigh Street
August footfall down 1.6% despite some retail park growth
Retail footfall dropped by 1.6% in August despite seeing rare retail park growth in the East and South West of the UK. The figures are according to the British Retail Consortium (BRC) and Springboard’s footfall and vacancies monitor with August seeing a sharper decline than the 0.8% experienced in July,…
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7 SeptemberAdvice
Enhancing the in-store sales process in retail
It’s no surprise that consumers around the world will collectively spend $2.842bn online by the end of 2018 — as stores continue to remove themselves from the high street and opt for digital alternatives. As more ecommerce websites continue to rise in numbers, spend is set to increase further to…
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7 SeptemberHigh Street
Wilko appoints Neil Feakins as customer insight and data director
Homeware retailer Wilko has appointed Neil Feakins as as its new customer insight and data director. Feakins has expertise in both insight and data analytics from independent global marketing and media consultancy Ebiquity and industry experience in enabling propositions for customers. This new role is expected to “rally existing Wilko…
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6 SeptemberEconomy
Retailers get more sales with early Black Friday campaigns
Consumers who receive promotional messages in September are three times more likely to make purchases during Black Friday and Cyber Monday, new research has revealed. According to the study, marketers and advertisers who start their campaigns earlier treble their sales conversion rates compared to those who leave it until November.…
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5 SeptemberAdvice
Marketing your business for annual events
If you haven’t started already, now is the time to begin planning your marketing campaign for some of the biggest events of the year. As a business, it’s crucial that you get in on all of the action that could lead to a boost of sales — whether this is…
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4 SeptemberDepartment Stores
John Lewis and Waitrose add ‘& Partners’ to business name in branding shakeup
John Lewis and Waitrose have added ‘& Partners’ to the group’s business names, formally recognising the 83,000 partners who work for the John Lewis Partnership for the first time in the company’s history. According to the groups the change has been designed to highlight its partnership business model and culture…
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3 SeptemberOnline & Digital
Eve Sleep appoints former Moonpig boss as new CEO
Online mattress retailer Eve Sleep has announced the appointment of James Sturrock as chief executive officer with effect from 10 September 2018. The company has also appointed Nikki Crumpton to the board as senior independent non-executive director with immediate effect, replacing Peter Hepworth who has decided to step down from…
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Aug- 2018 -28 AugustOnline & Digital
Amazon recruits ‘ambassador’ Twitter accounts for ‘educating’ people on working conditions
Amazon has recruited approximately 15 ‘ambassador’ Twitter accounts for “educating” people on working conditions in the online retailer’s fulfillment centres. The accounts frequently reply to tweets criticising the company with all replies featuring similar messages regarding issues such as working hours, toilet breaks and wages. https://twitter.com/AmazonFCAdam/status/1033121029391085568 https://twitter.com/AmazonFCJeremy/status/1033586444688941057 Business marketing application…
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