Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Aug- 2019 -8 AugustAdvice
Future proofing your brand in the age of the Sci-Fi shopper
When Sci-Fi blockbuster Minority Report’s tech-enriched vision of commerce in the year 2054 hit cinemas seventeen years ago, it was mesmerisingly futuristic. There is a famous scene in which Tom Cruise’s John Anderton character enters Gap and is greeted by the friendly voice of a digitised female avatar with detailed…
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7 AugustAdvice
On-hold marketing
From fashion to food, high street to online, there’s never a dull moment in retail. Store openings and closures, pop-ups, new product launches, endorsements and partnerships are a daily development. The opportunities are endless, but so are the threats. That’s why an integrated and innovative approach to marketing – from…
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7 AugustClothing & Shoes
Victoria’s Secret CMO Ed Razek to step down
Ed Razek, Victoria’s Secret owner L Brands’ chief marketing officer, has resigned from his position within the company. According to CNBC Razek, who has been with the company since the 1980s, reportedly revealed to L Brands CEO Les Wexner that he wanted to step down earlier last month and his…
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6 AugustAdvice
How to ensure bricks & mortar stores thrive in a shifting marketplace
Gone are the days when brands can get away with being all things to all people. A brand must build equity and position itself correctly to thrive. The three most important factors brands need to bear in mind when navigating a shifting market are: Be relevant – listen and respond…
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5 AugustPeople Moves
Lovehoney names Sarah Warby as new CEO
Sexual wellbeing brand and online retailer Lovehoney has appointed ex-Sainsbury’s and Heineken marketing director Sarah Warby as its new CEO. Lovehoney, which was founded by journalist Richard Longhurst and DJ Neal Slateford in 2002, has grown revenues to more than £100m. Warby will lead Lovehoney on its next phase of…
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Jul- 2019 -29 July
How retailers can survive the age of Amazon
Current high street challenges seem like a clear case of cause and effect. Last year, an average of 14 shops closed each day across the UK, while e-commerce revenues hit almost £96bn — with one particular player taking a £10.9bn share: Amazon. The digital giant has certainly shown mastery of…
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25 JulyAdvice
A possible antidote to next-day delivery?
If you’re a retailer, you’ll know all too well that deliveries go way deeper than simply making sure your products make their way to customers in one piece. We’re talking Grand Canyon deep, here. Because deliveries are a battlefield like no other in the digital commerce world. While increased customer…
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23 JulyAdvice
How Chinese consumers meet ‘Brand Britain’
Francis Fukayama is most famous for writing ‘The End of History’ at a time when history was just re-starting but in 1995 he wrote another book called ´Trust’, which I think is more important. It describes how trust glues a country together and talks of China as a low-trust culture…
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18 JulyPeople Moves
Shop Direct appoints Boots exec as group trading director
Shop Direct has appointed Guy Farmer as group trading director, and will join the business in September and report to managing director for retail Sam Perkins. Farmer is currently vice president and global retail own brand director at Walgreens Boots Alliance (WBA). During eight years at WBA, Farmer has led…
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18 JulyAdvice
How retailers can safeguard against serial returners
Serial returners are having a drastic impact on ecommerce retailers. In 2018, online returns from clothing cost UK retailers £70bn. With the roll-out of ‘buy now, pay later’ services, such as Klarna, are retailers encouraging shoppers’ non-committal attitude? In recent months, retailers have taken firm action against those abusing returns…
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